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To loosen up my summer break, there's something wiedermal for a quickie between. At the same time so that I can also write about wiedermal Google Analytics, we had indeed not been longer. Had recently the problem evaluate transactions within Google Analytics for the source to want to. This is helpful to the performance of campaigns to judge better. Without further consideration, the pure transactions, or the ROI in the statistical tool that is easy to distort the result, after no returns or subsequent orders will be taken into account.
As soon as one wishes to carry out some detailed analysis, it helps nothing and you can have Excel or similar and try to manually feed data on returns and Foglebestellungen. As a basis, but this is a list of all transactions on the source medium "email" or "cpc" very useful. After we have facilitated the work but Google already and a prefabricated segment PaidTraffic "offers, I created an example with the source medium" email "in the following screenshots. Other restrictions may be at will.
 Advanced Segment |  Segment eMail Setup |
After restricting the Google Analytics reports to the appropriate segment gives a nice list of transactions from the corresponding medium. These can be transferred to Excel, and combined with additional data from the ERP system.
Interesting values to assess the performance of individual campaigns and / or better sources include:
- Effective sales minus returns
- Return rate
- Number of orders from new customers for a long time - Creates it from one-time "purchase" customers to generate regular customers
- ROI based on the newly obtained values.
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