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To loosen up my summer break, there's something wiedermal through a quickie in between. At the same time so that I can also write about wiedermal Google Analytics, we had not long been here, too. Recently had the problem, analyze transactions within Google Analytics for the source to want to. This is useful to assess the performance of campaigns better. Without further analysis, the pure transactions or the ROI statistics tool that is easy to falsify the result, after no returns or subsequent orders are considered.
Once you want to perform more detailed analysis, it helps a bit but nothing and you can have Excel, or similar manually and try to incorporate data and returns Foglebestellungen. As a basis but this is a list of all transactions on the source media "email" or "cpc" very useful. Once we made it easier to work but Google already and a prefabricated segment "paid traffic" offers, I've created an example with the source media "email" in the following screenshots. Further restrictions may be made at will.
 Advanced Segments |  Setting up e-mail segment |
After restriction of the Google Analytics reports to the appropriate segment gives a nice listing of transactions from the corresponding medium. These can be transferred to Excel and combined with additional data from the ERP system.
Interesting values to assess the performance of individual campaigns and better sources include:
- Effective sales minus returns
- Return rate
- Number of orders from new customers won after a long time - do you try it out once "purchased" customers to generate repeat customers
- ROI based on the newly obtained values.
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