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Filters in Google Analytics are a very handy and powerful tool at the same time. This makes it possible to manipulate the statistics data, extract, or even integrate. For this reason I have compiled some practical examples to explain the operation of the filter in Google Analytics.
Basically, the filters can filter manager, who is linked on the Google Analytics Overview page under the site profiles are created. The following examples must be assigned to each at the end of a site profile, only the data of the corresponding profile manipulation.
Requests from their IP addresses to exclude
This is the classic of the filter, the self-inflicted traffic is hereby excluded.
Filter Type: Exclude all traffic from an IP address
IP address: 193.0.0.0
More information will include an explanation on how to exclude IP ranges I've explained in this article:
Google Analytics filter out its own IP (Part 2)
Full referrer Show
The referrer is not Google Analytics represented completely. This filter is a workaround for the entire Referring URL impersonate user-defined segment.
Filter Type: Custom Filter -> Advanced
Field A -> Extract A: link (*.)
Field B -> B extrahierern: leave blank
Output in -> Constructor: User Defined $ A1 segment
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No
Then we get the statistics in which one Google Analytics within the referrer statistics page, the dimension of the Referrerauflistung on "Custom Value" surrounded.
Url shortening
If all the pages can be tracked in the same subdirectory of the urls shown for clarity will be reduced. The example below assumes that all pages of this blog in / blog / lie. Across the filter the directory name is removed.
Filter Type: Custom Filter -> Find and Replace
Filter Field: Request URI
Search string: grafixx.at / blog /
Replacement string: /
Case Sensitive: No
SEO rankings tracking
This filter is more complex, but also more powerful than the previous one. Here, the referrer URL will be processed like regular expression. If there is an access via Google, is issued within Google Analytics, the position of the entry in the Google search results.
Filter Type: Custom Filter -> Advanced
Field A -> Extract A: Reference (\ | &?) Q = ([^ &] *)
Field B -> Extract B: Reference (? \ | &) Start = ([^ &] *)
Output in -> Constructor: User Defined segment $ A2 (Page: $ B2)
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No
Then we get the statistics in which one Google Analytics on the inside of keyword statistics page, the dimension of the keyword list to "Custom Value" surrounded. In this Satistik is no page specified is the first page, beyond 10 stands for page 2, 20 for Page 3, etc.
URLs converted to lowercase
A relatively simple filter but the clarity is greatly increased. With this filter, all lowercase URLs and thus not only listed once.
Filter Type: Custom Filter -> Advanced
Filter Field: Request URI
Traffic from Social Media platforms track
With this filter requests from social networking platforms (in this example: Facebook, Twitter and Xing) are summarized in the campaigns Statstik under the term social media.
Filter Type: Custom Filter -> Advanced
Field A -> Extract A: Campaign Source facebook | twitter | xing
Field B -> Extract B: leave blank
Output To -> Constructor: Campaign Media Social Media
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No
Then we get the statistics in which one Google Analytics within the campaign stats page, the dimension of the keyword list to "Medium" surrounded.
They were even a few for now hopefully useful filter. This may or must of course be adapted to the exact needs of the respective website.
Ähnnliche posts:
evablis
5th March 2009 at 20:29
the SEO rankings but have yet to define an output when the mess has beautiful fields. $ A2 (page: $ B2) for example. where you have to tackle even the first hurdle with 2 A field ;)
nice work, come to me for the next few days
Mark Kapferer
5th March 2009 at 23:11
Thanks for the hint. Of course you're right, because my hats off to the text in the WordPress. Now it should fit again.
Top 10 of Week 10/09 «Week recaps
9th March 2009 at 17:50
[...] 6) Uwe Tippmann goes Abakus Internet Marketing 7) How to effectively exclude pages 8) Google Analytics filters that make life easier for 9th) subdomain or directory - Advantages and Disadvantages 10) SEO News [. ..]
Kai Koepke
11th March 2009 at 11:04
I get the SEO ranking, as well as in social media just a error message about invalid regular expression.
What am I doing wrong?
Mark Kapferer
11th March 2009 at 11:10
Please go to the screenshots, the text was still a typo in the SEO rankings. Otherwise, send me a screenshot of your settings, then I can see that.
Nikolas Djuga
11th March 2009 at 12:05
Hello,
thank you for the instructions.
At SEO Ranking Google Analytics tells me that the two regular expressions are invalid. I suspect that here, just missing the backslash before the question mark.
So:
Field A -> Extract A: Reference (\ | &?) Q = ([^ &] *)
Field A -> Extract A: Reference (? \ | &) Start = ([^ &] *)
Best regards,
Nikolas
Mark Kapferer
11th March 2009 at 18:24
agrees with the backslash is it - if in doubt always go to the screenshots. These are exactly the settings that work for me. But now I must go to my gaze why backslashes are swallowed * grml *
Blog of the Week grafixx.at: "Actually I wanted to write a book" "t3n Magazine
16th March 2009 at 10:23
[...] Most successful post: the filter's life easier: Google Analytics! This is clearly the contribution with the most views on [...]
Freak
18th March 2009 at 17:04
you may need to expand the filter still live on yahoo and search:
filter type: custom filter
-> Advanced
Field A -> term campaign (*).
field b -> referral (\ |? &) (start | b | first) = ([^ &] *)
Output to -> user defined $ A1 (page: $ B3)
But please note: both the filter by markus and this does not show the exact position of the seo keywords. example is the keyword to pos. 11-20 is "page 10" is issued. 10 stands for the 2nd results page in the search resultaten.
Trick: Live statistics in Google Analytics | Stevie blog site
26th March 2009 at 15:48
[...] Google Analytics filters to make life easier! (Grafixx.at) [...]
Florian
26th May 2009 at 15:11
The filter to exclude the requests of its own IP is, unfortunately, makes sense only if one has a static IP.
For dynamic IPs, it is more difficult. On the website http://www.reffaker.de a little trick shows how you can filter out even with dynamic IPs its own traffic.
Mark Kapferer
26th May 2009 at 18:34
Or you can exclude up to clickt further articles on the subject of IP ranges. At the risk that one then a few others also excludes. ;-) Otherwise gäbs still a variation on a cookie. The GA code will be disabled via a cookie. This cookie saves both you and any other employees, etc.
Stefan
11th June 2009 at 15:03
Hi Mark,
some great tutorials that you've written, very helpful to look over at something better filters.
I am, however, be faced with a problem that makes me despair. Maybe you can help me, yes.
And while I want all requests from a particular ISP are a source / reference assign as (direct)
How does it work best?
With a custom filter? Or does it not do?
Thank you for your answer,
Stefan
Mark Kapferer
10th July 2009 at 20:13
Hi, this should work in principle the same as the above-described social media filter.
Patrizio Mautner
30th July 2009 at 12:40
Glorious as the theme here is respect.
minimalseo
27th September 2009 at 17:09
Good work! Thanx a lot!
nadu
22nd January 2010 at 12:36
Hi
I've been trying for several days to configure search and replace filter, but unfortunately it does not work like I want it. It's about a page in the URL with every user change together with a URL.
Thank you ever
Prom cocktail dresses
29th April 2010 at 09:57
Thank you for this article. Has brought me a whole lot more. Please more of it.
Regards, Daniel
pixelated
28th June 2011 at 16:01
Hi Mark,
I have now ruled under a google analytics account 3 static IP addresses (locations of specific firms in different countries) but how can I make sure that this will work as is really wanted?
Mark Kapferer
28th June 2011 at 17:47
Hello, I spontaneously fall the following: Just try the side of one of the blocked IPs for the test call and hang a couple of campaign parameters. Then you should be able to see whether the access is tracked. eg: http://www.website.com/?utm_source=test&utm_medium=test&utm_campaign=test
bazz
First July 2011 at 15:59
Really great summary of the main filter. Trackback is coming soon.
Sabine M.
11th October 2011 at 12:34
Hi Mark,
Thank you for your great tutorial! Just one question: I find the option "User Defined" not only Custom or Custom Field 1 and Field 2 ~ What should I use it? LG Sabine
German SEO
14th October 2011 at 22:38
Hi Mark, I noticed that one of my clients get many visitors on social media. Of course he wanted to evaluate the traffic and looking for a solution, I came across your page. I put everything so far and seems to be working all right. Thank you detailliere for instructions!
VG, Ingo
Mark Kapferer
14th October 2011 at 22:56
Hello Sabine, the field is now called Custom only. many greetings Markus
Kevin
30th October 2011 at 13:52
As far as I see it and get measured in my Google Analytics data, is "Track SEO rankings" your filters are wrong. There is with "q" is the keyword queried and tracked as a user-defined value.
Mark Kapferer
30th October 2011 at 14:04
Hi Kevin,
as user-defined value is the keyword and then listed on the page you are saved. Therefore, for example, "keyword (20)" is stored. In this Satistik is no page specified is the first page, beyond 10 stands for page 2, 20 for Page 3, etc.
Kevin
30th October 2011 at 14:22
Well, I love you just understood wrong. It is tracked by the page and the keyword, not the exact ranking position.