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For those who have special requirements for data are available in Google Analytics the opportunity to create custom reports. Their reports could include the most important individual KPIs (key performance indicators) are presented clearly, subsequently, you can can also automatically send the reports by mail. This will let a lot of time saving, especially if you to customers, supervisors, etc., must provide a regular reporting. Depending on the target can thus be replicated currently available in Google Analytics reports and extended with additional values or simplified and reduced to the minimum.

Such reports can be easily set up under "Custom Reporting in Google Analytics. Drag and drop, the desired report is compiled. These are the following fillable areas:

Measurement data (blue)
The measurement data are the values which are presented later as columns in the report.

Dimensions (green)
If the dimensions are a value which is displayed later in the lines. By sub-dimensions it is possible to nest these values. In the later report is then called at Click on a value the same table with a modified row content.

Tabs (gray)
About tab can combine multiple reports, similar to individual tables in Excel.

In addition, there is a Google term definition of all the available statistical data, it can be very helpful to. Because who knows right away the difference between jumps and exits.

So much for the theory of relatively manageable, interesting is the whole thing now, but in practical use. In addition I have collected some potentially useful reports.

Landing performance
This is a report in which the performance of different entry pages can be compared. By inserting the exit page as a base for click on the start page name and the exit page is visible.

Report on the landing page performance

Adwords campaign reporting
In this report, I have figures for Adwords campaigns combined. You can click here beautifully by the ad group about the campaign, the campaign content to the campaign by position.

Report: Adwords Campaigns report

Quality of visitors to Referrer
The last example is a slightly reamed version of referrer statistics. Here are some interesting values are output separately.

Report: Referrerqualität

They were now only a few examples as an inspiration and as always, applies here, that you need to customize to their own circumstances. Without e-commerce tracking, it makes little sense, for example, can spend revenues, etc. After I am also always looking for helpful evaluations ... feel free and leave a comment with your favorite reports. Happy about comments and suggestions.

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