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The design of registration pages is unfortunately very often far too little attention. It often happens that a lot of effort into making the design of a site is placed, yet sub-pages as Registrieungsseiten are unfortunately forgotten. Precisely in such situations, it happens that such pages are then placed by the programmer in 0815 Scheme to the existing graphical grid. Then just count the Registirerungsprozesse the most important pages of many sites - but it eventually goes to new customers - something that seems incomprehensible. Therefore, one should take themselves very aware of time and consider the appropriate page in design and screen design.

In this article, I define registration pages as information pages, whose mission is to provide the necessary information to visitors and persuade. The actual registration form is usually a separate page. At very short forms, such as: newsletter registration, it can also make a lot of sense both on a side show.

As a little inspiration, I now list of potential items / content from registration pages. Of course, not all the elements for any purpose useful to each serve any purpose after the registration, in part, different points will be more relevant than others.

• Elevator Pitch

This is a brief summary of the possible meaning of the site / application, etc. for you to register. For example, Flickr is the "Show your photos. Look at the world. "

• General Description

A general description of the product should be formulated as vivid and easy to understand. Descriptions can be very good in this case provide support with icons. Below I've shown an example of TripIt. This site is the model implemented in my view.

• List of Services

List of services and functions to the Registering available to help the user to register to Confirm.

• List of benefits for the user

the same applies here as with the point about the services. However, this should be the benefit to the user by the registration shall clearly highlighted.

• Call to action

With a prominent graphic button is made available to the user as possible just to get to the registration form. I think it's even better if a small version of the form is built directly on the registration page. Thus, for example, the User name and email address queried directly. After completing this data, the user can then be directed to a detailed form with the rest of the fields. This procedure reduces the threshold for one to begin with the registration process, on the other can form crashes are statistically recorded and sent via email to a later date, a reminder will be. In this case, the delivery of the emails will be accepted directly in the first step with the checkbox.

• Testimonials / References

Testimonials and / or references are especially in commercial services already become standard. Satisfied customers provide confidence and affects certainly positive.

• Tour / Screenshots

Virtual product tours on offer in software products. Especially in this segment, it is often difficult for the user to have an idea of ​​what to expect. This can be counteracted with screenshots and virtual tours very well.

• Display the necessary steps to completion

Following the motto "3 steps to your site", these steps can be listed directly on the registration page. This one takes the user right at the beginning of the fear of endless forms and complicated to use.

Examples:

Flickr registration page

TripIt

Linkedin registration page

Optimization Tips page to Form I summarized in a previous post. This is available here: increasing conversions through better forms .

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