An important criterion for successful online stores is to be as transparent as possible for customers. The potential customer should as much helpful information for ordering, after the expiration of the order but also for handling of complaints and returns are available. That should take each be online stores, in my view part to cooperate with further confidence-building measures the customer that the "fear of buying". And the best part is that this much can be accomplished with relatively little effort.
Website. The ordering process is the most important part of any eCommerce site. For this reason, it makes sense to devote himself more intensively on this, because each optimization can increase conversion rates and higher revenues lead to.
Seek and ye shall find ... or not
The user should order the goods are made easy as possible. It starts with the fact that the most important purchase for items to be clearly designed and clear.
The ordering process begins with the "Add to Cart" button at the specified product. Therefore should be employed on the product page that this button is placed well visible.
Therefore:
Example for adding to cart to visualize a beautiful Tirol, for example, the advertising of your brochure order elected. Through a Javascript animation order button flies in the direction of the basket. Thus the user is immediately clear where the selected products can be found. In addition, brochures already selected are marked by a gray button.
Tirol Werbung - visualization of the ordering process
Logically, that the above-mentioned points for the Checkout button, so the "Checkout" button in the cart shall be deemed accurate. This could cause even the additional ("You can order process, each time to cancel) a positive impact." Since, however, vary depending on the target group and design, I can recommend here to carry out more tests. Based on the results you may well decide whether the addition is needed or not.
An online shop is not a supermarket
Although in supermarkets, the sale of candy, etc. at the box works very well is the online shop not for. The online shop, we have unfortunately not have the advantage that each purchaser on the ticket must pass. On the website it is much easier to cancel the purchase, it is sufficient a simple click on the red X top right of the browser, banners or other links. Precisely for this reason should be avoided all distractions in the ordering process. - Schnack ” kann auf der Website betrieben werden, allerdings nur bis max. That is, cross selling, product placement and similar "bells - and whistles" may be the site operated on, but only up to max. to shopping basket. Once the customer has decided to purchase and the purchase process begins with all the distractions should be avoided.
Very nice is the industry leader released from the Amazon. Once on the button "Checkout" clickt, page will open its own what to buy is only necessary information. Without using the Back button of browser it is not even possible to return to the previous page.
Focusing on the essentials at Amazon
Trust and transparency are important
Confidence-building measures can help inhibitions about an online order of time. For this one could now safely write a separate review of each item. Maybe I'll do it once, but since much is self explanatory I'll leave now, even with a sampling of some points are not exhaustive.
Testing, Testing, Testing
In addition, ongoing tests of details important and extremely interesting. sehr viel bewirken. In order processes can often little things like the color and positioning of an order button cause very much. In order to be sure whether a development but actually represents an improvement it makes sense, for example, something with the Google Website Optimizer abzutesten Sun
In addition, one course from the major operators can be quite inspiring, because here one can assume that very many usability tests were conducted. But even then ... test, test, test ... there is no Pauschalrezepte and it do not work must have the same thing. Age, origin and affinity of the target computer can greatly Details on individual units of varying detail the performance impact solutions for.
The design of registration sites, unfortunately, very often far too little attention. It often happens that a lot of work in the development of the design of a website is inserted, but it bases as Registrieungsseiten are unfortunately forgotten. Precisely in such situations, it happens that such pages are then inserted in Schedule 0815 by the programmer into the existing graphical grid. Then just count the Registirerungsprozesse on the main pages of many sites is - but it eventually to new customers - that seems a bit incomprehensible. Therefore you should take your time and consciously take into account the relevant page in concept and screen design.
In this article I define registration pages as an information site whose mission is to provide the attendees the necessary information and convince. The actual registration form is usually a separate page. At very short forms, such as: Newsletter registration but it can also make perfect sense, both on one side to represent.
As a little inspiration, I now list on potential elements / contents from registration pages. Of course, not all elements for any purpose useful to each will serve any purpose after the registration, in part, different points will be more relevant than others.
This is a brief summary of the possible meaning of the website / application, etc. for you to register. In Flickr, for example, the "Show your photos. Look to the world. "
A general description of the product should preferably be formulated vivid and easily understood. Descriptions can be in this case very well convey with the help of icons. Below I've shown an example of TripIt. This site is implemented the model in my view.
Listing of the services and functions to the Registering available to help the user to register to convince himself.
here is the same as for the services at the point about it. However, this should benefit the users of its registration has highlighted clearly would.
With a visually prominent button it is done with the greatest possible user easy to get to the registration form. I think it's even better if a small version of the form is integrated directly on the registration page. Thus, for example, the User name and email address queried directly. After completing this data, the user can be guided to a detailed form with the remaining fields. This procedure reduces the one hand, the reluctance to begin the registration process, on the other hand can form abortions are recorded and sent by email to a later date, a Reminder. In this case, dispatch of emails will be accepted directly in step with the checkbox.
Testimonials and / or references are especially in commercial services has become standard. Satisfied customers provide confidence and affects certainly positive.
Virtual Product Tours are ideal for software products. Especially in this segment, it is often difficult for the user to have an idea of what to expect. This can be counteracted with screen shots and virtual tours very well.
Under the motto "In 3 steps to your Web site, these steps are listed directly on the registration page. This one takes the user right at the beginning of the fear of endless forms and more complicated to use.
Examples:
Flickr registration page
TripIt
Linkedin registration page
Optimization Tips page form, I have summarized in a previous post. This is available here: increase conversions through better forms .
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