After it has recently been frequently analytics and marketing, it is high time to write again an article about typography.
The use of false quotes is arguably one of the most common typography errors. Depending on the language of the text should set the correct versions are used. On the Internet, but very often mistakenly inch marks (") quotation mark as used. This is not correct, instead, the following variants are used. Unconfirmed rumors are to be such false quotes cavort in this blog here: o) - But nevertheless I want to point out how it should be the correct way.
German quotes
In German texts are similar to the quotes the figures 99 and 66 At the beginning of a quotation mark at the bottom "and at the end of a quotation mark" set up. As an alternative variant or if quotes are used within existing quotes the simple variants of this and subsequent quotes are available (').
Once these characters on the keyboard can not be available the corresponding characters are generated via keyboard shortcuts.
Quotation marks at the beginning:
- Windows: ALT + 0132
- Mac OS: Option +
Exclamation mark at the end:
- Windows: ALT + 0147
- Mac OS: Option + 2
On Web sites is needed to correctly display the following code:
„Text“
This version of the quote is also used in other languages such as Icelandic, Bulgarian, Romanian, Slovak, Slovenian, etc..
German alternative quotes
As an alternative to German texts frequently use the following variant. ""
This variant is often used because this character very nicely integrated into the text and in the text flow is not interrupted by white spaces.
The following key combinations can be generated characters:
Quotation marks at the beginning:
- Windows: ALT + 0187
- Mac OS: Shift + Option + Q
Exclamation mark at the end:
- Windows: ALT + 0171
- Mac OS: Option + Q
On Web sites is needed to correctly display the following code:
„Text“
English quotes
In English texts other quotes are used. Here, the mnemonic is 66-99, but both characters are shown above. At the beginning you get so this character, "and at the end of the following". The keyboard shortcuts are:
Quotation marks at the beginning:
- Windows: ALT + 0147
- Mac OS: Option + 2
Exclamation mark at the end:
- Windows: ALT + 0148
- Mac OS: Option + Shift + 2
On Web sites to correctly display the following code is required.
“Text”
French quotes (guillemots)
Guillemots are called French quotes. Unlike the German alternative version show the peaks inthe French version away from the text. This yields the following characters: ""
The keyboard shortcuts are:
Quotation marks at the beginning:
- Windows: ALT + 0171
- Mac OS: Option + Q
Exclamation mark at the end:
- Windows: ALT + 0187
- Mac OS: Shift + Option + Q
On Web sites is needed to correctly display the following code:
«Text »
This version of the quote is also used in other languages such as Greek, Portuguese, Arabic, etc..