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Filters in Google Analytics are a very handy and powerful tool at the same time. This makes it possible to manipulate the statistics data, extract, or even integrate. For this reason I have compiled some practical examples to explain the operation of the filter in Google Analytics.
Basically filters in the Filter Manager, which is linked on the Google Analytics Overview page under the site profiles are created. The following examples must be assigned to each site at the end of a profile, only the data of the corresponding profile manipulation.
Requests from its own IP addresses to exclude
This is the classic of the filter, the self-induced traffic is hereby excluded.
Filter Type: Exclude all traffic from an IP address
IP address: 193.0.0.0
More information will include an explanation on how to exclude IP ranges I've explained in this article:
Google Analytics filter out its own IP (Part 2)
Full referrer Show
The referrer is not fully represented in Google Analytics. This filter is a workaround for the entire Referring URL impersonate user-defined segment.
Filter Type: Custom Filter -> Advanced
Field A -> Extract A: Reference (.*)
Field B -> Extract B: leave blank
In output -> Constructor: User Defined $ A1 segment
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No
Then we get the statistics in which one Google Analytics within the referrer statistics page, the dimension of the Referrerauflistung on "Custom Value" surrounded.
Shorten url
If all the pages can be tracked in the same subdirectory of the urls shown for clarity can be shortened. The example below assumes that all pages of this blog in / blog / lie. About the directory name of the filter is removed.
Filter Type: Custom filter -> Find and Replace
Filter Field: Request URI
Search string: grafixx.at / blog /
Replacement string: /
Case Sensitive: No
SEO rankings tracking
This filter is more complex, but also more powerful than the previous one. Here, the referrer URL is processed like regular expression. If there is an access via Google, Google Analytics will be spent within the location of the entry in the Google search results.
Filter Type: Custom Filter -> Advanced
Field A -> Extract A: link (? \ | &) Q =([^&]*)
Field B -> Extract B: Reference (? \ | &) Start =([^&]*)
In output -> Constructor: User Defined segment $ A2 (Page: $ B2)
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No
Then we get the statistics in which one Google Analytics on the inside of keyword statistics page, the dimension of the keyword list to "Custom Value" surrounded. In this Satistik is no page is specified, the first page, is also 10 for page 2, page 20 for 3, etc.
Urls convert to lowercase
A relatively simple filter but the clarity is greatly increased. With this filter, all lowercase urls and thus not only listed once.
Filter Type: Custom Filter -> Advanced
Filter Field: Request URI
Traffic from Social Media platforms track
With this filter requests from social networking platforms (in this example: Facebook, Twitter and Xing) are summarized in Statstik campaigns under the term social media.
Filter Type: Custom Filter -> Advanced
Field A -> Extract A: Campaign Source facebook | twitter | xing
Field B -> Extract B: leave blank
Output To -> Constructor: Campaign media socialmedia
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No
Then we get the statistics in which one Google Analytics within the Campaigns Statistics page, the dimension of the keyword list to "Medium" surrounded.
These were for the present, even a few hopefully helpful filter. This may or must of course be adapted to the exact needs of their website.
