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Google Analytics Filter make life easier!

04 Mar

Hello, Thank you for visiting - I hope that you will find useful information. Leave a comment but if you have any comments on the subject.

Filters in Google Analytics are a very handy and powerful tool at the same time. This makes it possible to manipulate the statistics data, extract, or even integrate. For this reason I have compiled some practical examples to explain the operation of the filter in Google Analytics.

Basically, the filters can filter manager, who is linked on the Google Analytics Overview page under the site profiles are created. The following examples must be assigned to each at the end of a site profile, only the data of the corresponding profile manipulation.

Requests from their IP addresses to exclude
This is the classic of the filter, the self-inflicted traffic is hereby excluded.

Filter Type: Exclude all traffic from an IP address
IP address: 193.0.0.0

Google Analytics - IP ausfiltern

More information will include an explanation on how to exclude IP ranges I've explained in this article:
Google Analytics filter out its own IP (Part 2)

Full referrer Show

The referrer is not Google Analytics represented completely. This filter is a workaround for the entire Referring URL impersonate user-defined segment.

Filter Type: Custom Filter -> Advanced
Field A -> Extract A: link (*.)
Field B -> B extrahierern: leave blank
Output in -> Constructor: User Defined $ A1 segment
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No

Google Analytics - Filter für vollständige Referrer

Then we get the statistics in which one Google Analytics within the referrer statistics page, the dimension of the Referrerauflistung on "Custom Value" surrounded.

Url shortening

If all the pages can be tracked in the same subdirectory of the urls shown for clarity will be reduced. The example below assumes that all pages of this blog in / blog / lie. Across the filter, the directory name is removed.

Filter Type: Custom Filter -> Find and Replace
Filter Field: Request URI
Search string: grafixx.at / blog /
Replacement string: /
Case Sensitive: No

Google Analytics Filter: Url verkürzen

SEO rankings tracking

This filter is more complex, but also more powerful than the previous one. Here, the referrer URL will be processed like regular expression. If there is an access via Google, is issued within Google Analytics, the position of the entry in the Google search results.

Filter Type: Custom Filter -> Advanced
Field A -> Extract A: Reference (\ | &?) Q = ([^ &] *)
Field B -> Extract B: Reference (? \ | &) Start = ([^ &] *)
Output in -> Constructor: User Defined segment $ A2 (Page: $ B2)
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No

Google Analytics Filter: Seo Tracking

Then we get the statistics in which one Google Analytics on the inside of keyword statistics page, the dimension of the keyword list to "Custom Value" surrounded. In this Satistik is no page specified is the first page, beyond 10 is page 2, page 20 for 3, etc.

URLs converted to lowercase

A relatively simple filter but the clarity is greatly increased. With this filter, all lowercase URLs and thus not only listed once.

Filter Type: Custom Filter -> Advanced
Filter Field: Request URI

Google Analytics Filter: Urls klein schreiben

Traffic from Social Media platforms track

With this filter requests from social networking platforms (in this example: Facebook, Twitter and Xing) are summarized in the campaigns Statstik under the term social media.

Filter Type: Custom Filter -> Advanced
Field A -> Extract A: Campaign Source facebook | twitter | xing
Field B -> Extract B: leave blank
Output To -> Constructor: Campaign Media Social Media
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No

Google Analytics Filter: Social Media Tracking

Then we get the statistics in which one Google Analytics within the campaign stats page, the dimension of the keyword list to "Medium" surrounded.

They were even a few for now hopefully useful filter. This may or must of course be adapted to the exact needs of the respective website.

27 Comments

Posted in Web Analytics

Facebook applications are still relevant?

January 23

Facebook is indeed on everyone's lips at the moment, however, the 3rd party Facebook applications by some, while others still hyped almost predict the imminent death of this.

Facebook applications are always a great thing and the idea was awesome back then. Meaningful and creative applications are also used nachwievor helpful. In the meantime, however, the open standard is increasingly becoming a hindrance. The fact that almost anyone can create an appropriate application, are making dozens of applications for many purposes, more or less the same thing available. Therein lies the danger. First, it is increasingly difficult new and unique applications to be developed. On the other hand, one must consider now a clear strategy to market the application to stand out from the multitude of applications. Because what the best application, if it benefits no one?

Another problem is the spread of the user dar. through many similar programs users are distributed. Currently I have found, for example, over 70 programs to the term "Travel". This means a user who is interested in traveling to maybe 2 - 3 View travel applications and ultimately max. 2, probably use only one. Exactly this effect is in my view, a contradiction to the basic idea of ​​community, sharing information, etc. There are many different mini-dar. platforms created all united together, represent a great tool for users and operators would. Therefore, almost all applications tend to be even relatively small and thus to remain insignificant.

Does that create a Facebook application still make sense?
My opinion is that it may make sense. It should always think very carefully but if it can be personally meaningful to him.
For this purpose the following criteria should be given at least in part:

  • An innovative concept, USP
  • More value for the given user must be clear and
  • , Suchtkarakter muss gegeben sein Viral component: recommendation features Suchtkarakter must be given
  • , Bonus für die ersten 100 Nutzer, etc.) Marketing concept to create (Apply on Facebook, entry in the application directory, bonus for the first 100 users, etc.)
  • Monetization approach, goal definition

Successful Applications

Burger King campaign on Facebook

This application was provided in early January for a major media coverage. Burger King awarded through this application, a gift certificate to all the 10 friends have deleted. Meanwhile, the application was stopped. It is rumored that data breaches have resulted. A few days ago, I had already reported on the Burger King campaign .

Burger King on Facebook

Burgr King auf Facebook

Burgr King on Facebook

Travel thoughts

Choose an activity and a destination for a virtual tour to start. Of course you take there with some friends.
Travel thoughts on Facebook

Gedankenreise auf Facebook

Travel thoughts on Facebook


Conclusion:
It is always difficult to develop new concepts and related applications. If you manage this, however, it can be a great benefit to be generated from it. Burger King's has shown us. But, if you think you sometimes quickly created an application because it is in the oh-so-innovative Facebook it shall be made, should rather stay away from it.

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Posted in eMarketing

Burger King guerrilla campaign on Facebook

January 12

Burger King has launched a new campaign: "Sacrifice 10 friends on Facebook and you get a burger."

This new burger called the "Angry Whopper", which has a regular price of 3.69 dollars will be applied. One could argue then that a friend is worth 37 cents on Facebook.

Burger King made specifically for this action is a Facebook application development with the name "Whopper Sacrifice". This application must be friends "sacrificed" in order to get the voucher.
The former friends will receive an information that they were recipients of the voucher value is less than a burger.

Crispin Porter + Bogusky, the agency called from its spring campaign that has formed. Creative Director Bob Reilly speaks of a great effort to select and delete 10 friends. It is based on a time cost of one hour. During this hour of fast-food fan with the Burger King brand is facing.
Approximately 185,000 Facebook users have already sacrificed far for a Whopper.

Conclusion:
From my perspective, this is a good idea to successful implementation by, could generate high media attention. However, I see the hour for the deletion of the friends was targeted as much too high. A lot of Facebook users have some "data bodies" in their contact list. As for other applications must often be recruited as many friends represent, then victims in exchange for rewarding burger.
But Burger King has managed to stand out there in the 100enden Facebook applications and to get media coverage, so you can talk to each case of a successful campaign.

3 Comments

Posted in eMarketing