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Posts Tagged 'Marketing Newsletter'

Google Analytics: Campaign success more accurately assess

August 18

Hello, thanks for visiting - I hope that you will find useful information. but also leave a comment if you have any comments on the subject.

To loosen up my summer break, there's something wiedermal through a quickie in between. At the same time so that I can also write about wiedermal Google Analytics, we had not long been here, too. Recently had the problem, analyze transactions within Google Analytics for the source to want to. This is useful to assess the performance of campaigns better. Without further analysis, the pure transactions or the ROI statistics tool that is easy to falsify the result, after no returns or subsequent orders are considered.

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Posted in Web Analytics

Newsletter: elegant and collect user data seriously

January 10

As mentioned earlier, the trend toward smaller but very much more focused than earlier releases. This naturally raises the question of how best to receive additional information from the user.

Normally, users will be reluctant to disclose personal data and forms to be long shunned like the plague. For this reason, I've had good experiences with a very strong abstraction and splitting of this process. In plain language this means:

Ask only one question per newsletter.
Identify a single question is unobtrusive and it is for the user to answer quickly and easily. Further questions can be asked in the next few releases.

"One-click model"
The data must be with a click on averages. No one cares to work to fill in long text fields and then click to see more on "Send". Therefore provide better a few possible answers, which can be transmitted with one click.

Graphic design
Visually, this should not be standard 0815 form. A visually beautiful treatment that is not reminiscent of popular, often subconsciously perceived negative forms should have a positive impact on the click rate.

Explanation why this information is necessary
A note like: "Please, help us to get only the information that really interest you." Helps to convey to the user that it is good to him, if he specifies data.

Query-relevant information n
It makes no sense to ask the customer if the shoe size you want to sell beauty products in the newsletter. That would seem only frivolous.

Statistical information useful
Depending on the mail delivery system and data protection regulation in the country where it may be possible to obtain data on the basis of click statistics. So 2 days could release after all the receivers have angeclickt an article on sport once again a special newsletter with sporting goods received.

Using these tips, older customer data will be updated in future mailings and targeted to be shipped. This increases acceptance by the recipient and lowers the cost to the recipient.

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Posted in eMarketing

Coexistence of newsletters and RSS feeds

December 31

RSS feeds have a decisive advantage or disadvantage also, depending on the perspective from which we viewed it. And although there is no indication of address information is needed. The Subscriber will remain anonymous and may cancel his subscription at any time. im Posteingang erscheinen. A disadvantage from a customer perspective I see in the more complicated application, because the information does not like the newsletter as usual automatically appear in the email inbox. The bottom line here, it is about personal preferences and usage patterns.
Keep the user a lot of information and sources in the information at a glance, or even want to be more likely to opt for RSS feeds. These are simple, and you can ensure that the inbox overflowing. Feeds are often used by multipliers so already, such as press representatives.
Subscribe to home users or people who are very few data are however likely to resort to the newsletter. von diesen Benutzern, durch die geringere Anzahl häufig noch nicht als “Plage” angesehen. On the one which is perhaps not the handling of feeds so familiar to other e-mails are from those users, by the lower number is often not viewed as a "plague". oder ein privates Mail ist. On the contrary, is always happy when my mother again because an email has come when it is then Secondarily whether it is a newsletter or a private mail. ;-)

In any case, this means that you should offer both formats. Prerequisite for this is of course plenty of current content. If something changes once every few months on a website, you can safely dispense with the feed.

auf der Website promotet und auf einer Detailseite erklärt werden. Portals to their target audience does not consist of very Interentaffinen people should be promoted to the RSS feed of the site and explained on a detail page. For what use is the the best feed, if no one knows how to handle it. und auf der Newsletterabbestellungsseite anzupreisen. In addition, it is still very interesting to praise the feeds in the newsletter and on the Newsletterabbestellungsseite. So they could run after a user has signed out show as the following notice:

's mit unserem RSS Feed . "Too bad you do not want to receive the newsletter anymore, but how 'bout' s with our RSS feed. Subscribe to our feed and get the latest information without having to supply personal data must be. "

Conversely, the course also be practiced. Explained in the page on which the functioning of an RSS feed is an indication such as this can be placed:

"Do you want to get better information automatically sent by email? Then sign up for our newsletter. "

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Posted in eMarketing

Future Marketing Newsletter

December 30

RSS feeds are becoming increasingly popular and slowly recognizes the broad mass of the benefits of feeds. This raises the question of how to proceed in the future. Will disappear newsletter or the RSS feeds only experience a short hype? Neither, in my view it will be important in future versions to offer both distribution and to make active use.

The trend is towards personalized mailings newsletter mailings at lower volumes. The times in which static mass mailings sent to some 100,000 recipients were are over. Firstly, the user only one annoyed by untargeted emails, then the interest is not a major part of the user on the other hand will be followed by less and less interesting for the customer mails, by the mass of information. For these reasons, conversion rates will decline and cancellation rates rise.

From this the following measures can be derived:

  • Aware of high quality subscribers eighth.
  • RSS feeds advertise in the newsletter and unsubscribe pages.
  • User data to collect and send appropriate mailings to small, highly targeted distribution may be.

How to get subscribers to high-quality?
The general answer is certainly a little difficult. Basically, however, that users get the most information about the expected Inhlat the newsletter should. Who "buys" likes a pig in a poke? Therefore, it is certainly not a bad idea to link the application form directly to a sample newsletter mailing. In addition, should the login page directly to the benefit of potential subscribers by the application has to be explained. I hope there is a benefit? Otherwise, should the same be reconsidered, because no apparent benefit to the subscribers can not expect high numbers of applications from interested users. In addition to the benefits of even the possibility of de-registration and an information on the use of personal data is not useful.
If a user of the website should be convinced to sign the registration process in the double opt-in process will be conducted. This will be fun applications or faulty email address immediately rejected.

Also true hands off of gambling as an address generating measure. With competitions can indeed be generated in a short time a large number of addresses, but the quality usually suffers less. Often there is only one interest in the profits of a fundamental interest in the products the site is not, therefore, future newsletters will not be considered.
Purchase of email addresses. Again, I'm very skeptical. While there are cases where it makes perfect sense to buy at addresses such as a new product / new brand to promote. However, should forth the origin and quality of the data are very closely scrutinized.

So together again:

  • Double Opt In use
  • Explain the benefits for subscribers
  • Indicate the nature of the use of personal information and opportunity to opt out
  • Minimum, an exemplary transmission are available online.
  • Fingers away from the lottery address acquisition
  • Beware of purchasing address

For the coexistence of newsletters / RSS feeds and the collection of user interests , I will then write in the next few days a little bit.

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Posted in eMarketing