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After it has recently gone frequently to analytics and marketing, it is high time to write again an article on typography.
The use of false quotes is arguably one of the most common typography errors. Depending on the language of the text should set the correct versions are used. On the Internet, but very often mistakenly inch marks (") quotation mark as used. This is not correct, instead, the following variants are used. Unconfirmed rumors are to be such false quotes romp in this blog here: o) - But nevertheless I want to point out how it should be the correct way.
German quotes
In German texts are similar to the quotes the numbers 99 and 66 At the beginning of a quotation mark at the bottom "and at the end of a quotation mark" set up. As an alternative variant or if quotes are used inside existing quote the simple variants of this and subsequent quotes are available (').
Once these characters on the keyboard can not be available the corresponding characters are generated via keyboard shortcuts.
Quotes at the beginning:
- Windows: ALT + 0132
- Mac OS: Option +
Exclamation mark at the end:
- Windows: ALT + 0147
- Mac OS: Option + 2
On Web sites is needed to correctly display the following code:
„Text“
This variant of the quotes is also used in other languages such as Icelandic, Bulgarian, Romanian, Slovak, Slovenian, etc..
German alternative quotes
As an alternative in German texts frequently use the following variant. ""
This variant is often used, because this character very nicely integrated into the text and thus the text flow is not interrupted by white spaces.
The following key combinations can be generated characters:
Quotes at the beginning:
- Windows: ALT + 0187
- Mac OS: Shift + Option + Q
Exclamation mark at the end:
- Windows: ALT + 0171
- Mac OS: Option + Q
On Web sites is needed to correctly display the following code:
„Text“
English quotes
English texts in other quotes are used. Here, the mnemonic is 66-99, but both characters are shown above. At the beginning thus gives this character "and at the end of the following". The keyboard shortcuts are:
Quotes at the beginning:
- Windows: ALT + 0147
- Mac OS: Option + 2
Exclamation mark at the end:
- Windows: ALT + 0148
- Mac OS: Option + Shift + 2
On Web sites to correctly display the following code is required.
“Text”
French quotation marks (guillemots)
Guillemots are called French quotes. Unlike the German alternative variant show the peaks inthe French variant away from the text. This yields the following characters: ""
The keyboard shortcuts are:
Quotes at the beginning:
- Windows: ALT + 0171
- Mac OS: Option + Q
Exclamation mark at the end:
- Windows: ALT + 0187
- Mac OS: Shift + Option + Q
On Web sites is needed to correctly display the following code:
«Text »
This variant of the quotes is also used in other languages such as Greek, Portuguese, Arabic, etc..
