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Burger King has launched a new campaign: "Sacrifice 10 friends on Facebook and you get a burger."
This new burger called the "Angry Whopper", which has a regular price of $ 3.69 is being advertised. This may suggest then that a friend on Facebook is worth 37 cents.
Burger King made specifically for this action to develop a Facebook application called "Whopper Sacrifice". On this application must be friends "sacrificed" in order to get the voucher.
The former friends will receive an information that they would be for the voucher recipients less value than a burger.
Crispin Porter + Bogusky, the agency calls its campaign this spring has formed. Creative Director Bob Reilly speaks of a great effort to select and delete 10 friends. He goes from one time expenditure of one hour. During this hour of fast-food fan with the Burger King brand is facing.
Approximately 185,000 Facebook users have already sacrificed so far for a Whopper.
Conclusion:
From my perspective, this is a good idea to successful implementation by, could generate high media attention. However, I see the hour for the deletion of the friends was suggested as much too high. A lot of Facebook users have some "data bodies" in their contact list. For other applications such as must often be recruited as many friends to pose, then grateful victims in exchange for burgers.
But Burger King has made it stand out from the 100enden Facebook applications and to get media coverage, so you can talk to each case of a successful campaign.
