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Posts Tagged 'Google Analytics'

Design of landing pages (Part 3)

April 15

We continue with the continuation of the same and the final part of this little trilogy.

This post is part 3 of a three-part series:
Rough Concept: economy, generate traffic (Part 1)
Detailed concept: Render (Part 2)
Evaluating, optimizing and Practice (Part 3)

Testing, optimizing
The website was created, it is advisable to test the whole thing of people from the audience to leave. This result does not necessarily have a highly professional usability study. Often it is already known or to ask colleagues to detect small mistakes or pitfalls in the use.
After the launch, it makes sense potential optimizations using Google's Website Optimizer to test. This allows easy abzutesten different versions as different image or button names. It provides the tool from Google, the various versions that are tested automatically for visitors to the landing page, then you can look at a statistic which version is best converted.

Statistics, analysis, ROI
Very important is the integration of a statistical tool. This should already be defined before creating the landing page, which is integrated statistics tool, and what KPIs (key performance indicators) should be measured. Nothing is more annoying than the end of a scenario campaign to have no meaningful figures are available.
Interesting values are: visits, conversion rate, cost per click, click-through rate, ROI, origin and language of the user, form dropout rate

Examples:

Landing Page Template Zanox
This template can be used for affiliate programs via Zanox. The basic concept is based on a tidy, uncluttered landing page, the number of products is very transparent and compares.

Tourism: Complex family vacation landing page
The special feature of this Landigpage is that it goes from here to generate inquiries. For this reason, an integrated function of the user via a shopping cart system makes a request. This request will be automatically based on the user's selection made on several providers.
The basic idea is very good only the operation must be understood first. With the flood of information the site also seems a bit full.

Landing Page: Slippers
Example of an integrated into the website landing page on slippers.

Landing Page: Lottery
Very nice, simple landing page for a raffle. The only drawback is, in my view, that must be scrolled, and so entry form button and are not immediately visible.

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Posted in eCommerce , eMarketing

Google Analytics Custom Reports

19 Mar

For all who have specific requirements for statistics in Google Analytics, there is the possibility to create custom reports. Through these reports, for example, the individual most important KPIs (key performance indicators) are presented clearly, subsequently, you can make the appropriate reports and automatically send e-mail. This will let a lot of time saving, especially if one advances to customers, supervisors, etc. must provide a regular reporting. Depending on the target can thus be reconstructed currently available in Google Analytics reports and expanded with additional values or simplified and reduced to a minimum.

Such reports can be easily set up under the menu item "Custom Reporting" in Google Analytics. Using drag and drop the required report may be compiled. There are the following fillable fields:

Measured data (blue)
The measured data are the values that are represented as a column later in the report.

Dimensions (green)
Given the dimensions is a value that is represented Later in the rows. By sub-dimensions it is possible to nest these values. In the subsequent report will be called when clicking on a value the same table with a changed line contents.

Tabs (gray)
About tabs, multiple reports combine, much like individual tables in Excel.

In addition, there is a Google term definition of all available statistical values, this can can be very helpful. Because who knows right away the difference between take-offs and exits.

So much for the relatively straightforward theory is interesting but the whole thing now in practical use. In addition I have compiled some potentially useful reports.

Landing Page Performance
This is a report in which the performance of different landing pages can be compared. By inserting the exit at bottom of page click on the entry page name and the exit side is visible.

Report: Landing Page Performance

Adwords Campaign Reporting
In this report, I have figures for Adwords campaigns together. You can click here beautiful display of the group about the campaign, the campaign content campaign by position.

Report: Adwords Report

Visitors to Quality Referrals
In the last example is a little reamed version of the referrer statistics. Here are some interesting values are given in addition.

Report: Referrerqualität

They were now only a few examples as an inspiration and as always, applies here, that the individual must adapt to their own needs. Without e-commerce tracking, it makes little sense, for example, can spend revenues, etc. But when I'm always on the lookout for useful evaluations ... feel free and leave a comment with your favorite reports. Looking forward your comments and suggestions.

1 Comment

Posted in Web Analytics

Google Analytics Filter make life easier!

04 Mar

Filters in Google Analytics are a very handy and powerful tool at the same time. This makes it possible to manipulate the statistics data, extract, or even integrate. For this reason I have compiled some practical examples to explain the operation of the filter in Google Analytics.

Basically, the filters can filter manager, who is linked on the Google Analytics Overview page under the site profiles are created. The following examples must be assigned to each at the end of a site profile, only the data of the corresponding profile manipulation.

Requests from their IP addresses to exclude
This is the classic of the filter, the self-inflicted traffic is hereby excluded.

Filter Type: Exclude all traffic from an IP address
IP address: 193.0.0.0

More information will include an explanation on how to exclude IP ranges I've explained in this article:
Google Analytics filter out its own IP (Part 2)

Full referrer Show

The referrer is not Google Analytics represented completely. This filter is a workaround for the entire Referring URL impersonate user-defined segment.

Filter Type: Custom Filter -> Advanced
Field A -> Extract A: link (*.)
Field B -> B extrahierern: leave blank
Output in -> Constructor: User Defined $ A1 segment
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No

Then we get the statistics in which one Google Analytics within the referrer statistics page, the dimension of the Referrerauflistung on "Custom Value" surrounded.

Url shortening

If all the pages can be tracked in the same subdirectory of the urls shown for clarity will be reduced. The example below assumes that all pages of this blog in / blog / lie. Across the filter, the directory name is removed.

Filter Type: Custom Filter -> Find and Replace
Filter Field: Request URI
Search string: grafixx.at / blog /
Replacement string: /
Case Sensitive: No

SEO rankings tracking

This filter is more complex, but also more powerful than the previous one. Here, the referrer URL will be processed like regular expression. If there is an access via Google, is issued within Google Analytics, the position of the entry in the Google search results.

Filter Type: Custom Filter -> Advanced
Field A -> Extract A: Reference (\ | &?) Q = ([^ &] *)
Field B -> Extract B: Reference (? \ | &) Start = ([^ &] *)
Output in -> Constructor: User Defined segment $ A2 (Page: $ B2)
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No

Then we get the statistics in which one Google Analytics on the inside of keyword statistics page, the dimension of the keyword list to "Custom Value" surrounded. In this Satistik is no page specified is the first page, beyond 10 is page 2, page 20 for 3, etc.

URLs converted to lowercase

A relatively simple filter but the clarity is greatly increased. With this filter, all lowercase URLs and thus not only listed once.

Filter Type: Custom Filter -> Advanced
Filter Field: Request URI

Traffic from Social Media platforms track

With this filter requests from social networking platforms (in this example: Facebook, Twitter and Xing) are summarized in the campaigns Statstik under the term social media.

Filter Type: Custom Filter -> Advanced
Field A -> Extract A: Campaign Source facebook | twitter | xing
Field B -> Extract B: leave blank
Output To -> Constructor: Campaign Media Social Media
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No

Then we get the statistics in which one Google Analytics within the campaign stats page, the dimension of the keyword list to "Medium" surrounded.

They were even a few for now hopefully useful filter. This may or must of course be adapted to the exact needs of the respective website.

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Posted in Web Analytics

Several Google Analytics accounts on one page

January 7

Today I did want to incorporate a little tip for all the multiple Google Analytics accounts on the same page. After the first account was then integrates all of the following codes must be modified a little.

First we will look at the first JavaScript call. This must be unique and therefore apart from all the codes are removed from the first.

^? View Code HTML

  <script type="text/javascript">
 var gaJsHost = (: ("https:" == document.location.protocol) ". https://ssl": "http://www.");
 document.write (unescape ("% 3Cscript src = '" + gaJsHost + "google-analytics.com/ga.js' type = 'text / javascript'% 3E% 3C/script% 3E"));
 </ Script>

Then comes the actual call tracking, which triggers the counting. Here, the variable "page tracker" unique. Therefore, we will at the 2nd Code in "pageTracker2" change. Note, the need for all calls on the 2nd Code should be counted to be adjusted. It will look like this:

^? View Code HTML

  <script type="text/javascript">
 try {
 var pageTracker2 = document.createElement ("UA-xxxxxx-x");
 pageTracker2._trackPageview ();
 } Catch (err) {} </ script>

Now we need, if any, additional calls to release the manual counts to be adjusted. For example, if a click is generated manually via JavaScript a page view, or event.

1 Comment

Posted in Web Analytics

Google Analytics filter out its own IP (Part 2)

December 29

Continuation of its own IP filter out Google Analytics (Part 1)

Setting up filters

For those where the variation is too imprecise segmentation via the filter still remain. Filters offer the possibility of a precise IP address or a range via Regular Expressions to specify.
Filters can access the Google Analytics Overview page (where the various accounts are listed) will be established and maintained. For this one clicks on the "Filter Manager" right below. The manager can then filter right in the gray bar directly, a new filter can be created. In my case, I would now again awarded the title "Without Me". Select "Exclude all traffic from an IP address" and enter in the box underneath my Ip address: Then when filter type. This is important, that is set before each point is a backslash. , Like that 193 \ .0 \ .0 \ .0.

The points must be "validated" by the backslash as the punk would otherwise be interpreted as a regular expression. In this case, the point is a placeholder for any of the characters can be replaced by any. But if one has a static IP address you have to make it no further thought. For users who want to filter out the IP range that is also interesting. Thus, the following statement of all the IPs 193.0.0.1 - 193.0.0.50 be excluded: ^ 193 \ .0 \ .0 \ ([1-9] | [1-4] [0-9] | 50) $.

When regular expressions are not entirely trivial, but - frankly, I also do not like t so special - Google provides a practical tool for exactly this purpose of applying available. Here you can generate can be the regular lockout for an IP Range: IP Range tool from Google .

Filter set

After all this done so far has yet to the desired profile for the FIlter was to take effect should be selected. Then save, and the whole would be managed.

Finally, it is true to say is that the filter should be tested well, because you can easily destroy their data with false information. Therefore, it is best to create something first time in a test account.

Back to Google Analytics filter out its own IP (Part 1)

7 Comments

Posted in Web Analytics

Google Analytics filter out its own IP (Part 1)

December 28

Following up on my blog still quite young not frolic too many visitors, I have my own visits in Google Analytics does not attempt to take into account. Although the numbers seem a bit sobering, but then at least you get a better view.

There are two ways of tracking in Google Analytics to influence based on defined rules. Filters appear to offer similar opportunities or advanced segment, but have different advantages and disadvantages.

Filter
Advanced Segments
Rule will apply to the collection of data
Affects the representation of the data
On the Filtered data can not be restored
Data can be at will, depending on and hide
Rules such as IP range can be defined precisely or by regular expression
Rule is restricted definable. IP address can not be defined as

Setting up custom segments

I am personally a flexible version that I can always turn to, rather in this case. Since then I take into account that the definition only be approximated, and the data may not be exact.

The decor is very simple. Thus, all available in Google Analytics Segmentationsmöglichkeiten top right, under "Advanced Segments: All Visits" are retrieved. There is then also possible to create in addition to the predefined variants, a new segment.

Overview Advanced Segment

To apply you will be redirected to a page on the rules of the drag and drop can be easily clicked together. In my case I created a rule which is to identify as accurately as possible and exclude my visits.

Network Location> Does not match exactly> my provider
AND
City> Does not match exactly> my city

Means of segments

Depending on the provider and the larger city, the statement or a relatively accurate but also very vague norm. A user in Munich over Telekom will be online with this statement probably have its problems. For users on a corporate network that is designated as a Network Location in Google Analytics, but this is a good way.

Then only needs to be more of a name chosen for this rule. Here: I've entered "without me". Now I have the opportunity to present the statistics in Google Analytics only for the segment "Without Me" and lo and behold 30% of my page views I create for yourself ... but hopefully that will change soon. ;-)

How accurately can the whole be made through a filter, I declare tomorrow, until then ... continue to filter out its own IP Analytics (Part 2)

4 Comments

Posted in Web Analytics

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Filter	Advanced Segments
Rule will apply to the collection of data	Affects the representation of the data
On the Filtered data can not be restored	Data can be at will, depending on and hide
Rules such as IP range can be defined precisely or by regular expression	Rule is restricted definable. IP address can not be defined as

Posts Tagged 'Google Analytics'

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