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Google Analytics Filter make life easier!

Mar 04

Hello, thanks for visiting - I hope that you will find useful information. but also leave a comment if you have any comments on the subject.

Filters in Google Analytics are a very handy and powerful tool at the same time. This makes it possible to manipulate the statistics data, extract, or even integrate. For this reason I have compiled some practical examples to explain the operation of the filter in Google Analytics.

Basically filters in the Filter Manager, which is linked on the Google Analytics Overview page under the site profiles are created. The following examples must be assigned to each site at the end of a profile, only the data of the corresponding profile manipulation.

Requests from its own IP addresses to exclude
This is the classic of the filter, the self-induced traffic is hereby excluded.

Filter Type: Exclude all traffic from an IP address
IP address: 193.0.0.0

Google Analytics - IP ausfiltern

More information will include an explanation on how to exclude IP ranges I've explained in this article:
Google Analytics filter out its own IP (Part 2)

Full referrer Show

The referrer is not fully represented in Google Analytics. This filter is a workaround for the entire Referring URL impersonate user-defined segment.

Filter Type: Custom Filter -> Advanced
Field A -> Extract A: Reference (.*)
Field B -> Extract B: leave blank
In output -> Constructor: User Defined $ A1 segment
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No

Google Analytics - Filter für vollständige Referrer

Then we get the statistics in which one Google Analytics within the referrer statistics page, the dimension of the Referrerauflistung on "Custom Value" surrounded.

Shorten url

If all the pages can be tracked in the same subdirectory of the urls shown for clarity can be shortened. The example below assumes that all pages of this blog in / blog / lie. About the directory name of the filter is removed.

Filter Type: Custom filter -> Find and Replace
Filter Field: Request URI
Search string: grafixx.at / blog /
Replacement string: /
Case Sensitive: No

Google Analytics Filter: Url verkürzen

SEO rankings tracking

This filter is more complex, but also more powerful than the previous one. Here, the referrer URL is processed like regular expression. If there is an access via Google, Google Analytics will be spent within the location of the entry in the Google search results.

Filter Type: Custom Filter -> Advanced
Field A -> Extract A: link (? \ | &) Q =([^&]*)
Field B -> Extract B: Reference (? \ | &) Start =([^&]*)
In output -> Constructor: User Defined segment $ A2 (Page: $ B2)
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No

Google Analytics Filter: Seo Tracking

Then we get the statistics in which one Google Analytics on the inside of keyword statistics page, the dimension of the keyword list to "Custom Value" surrounded. In this Satistik is no page is specified, the first page, is also 10 for page 2, page 20 for 3, etc.

Urls convert to lowercase

A relatively simple filter but the clarity is greatly increased. With this filter, all lowercase urls and thus not only listed once.

Filter Type: Custom Filter -> Advanced
Filter Field: Request URI

Google Analytics Filter: Urls klein schreiben

Traffic from Social Media platforms track

With this filter requests from social networking platforms (in this example: Facebook, Twitter and Xing) are summarized in Statstik campaigns under the term social media.

Filter Type: Custom Filter -> Advanced
Field A -> Extract A: Campaign Source facebook | twitter | xing
Field B -> Extract B: leave blank
Output To -> Constructor: Campaign media socialmedia
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No

Google Analytics Filter: Social Media Tracking

Then we get the statistics in which one Google Analytics within the Campaigns Statistics page, the dimension of the keyword list to "Medium" surrounded.

These were for the present, even a few hopefully helpful filter. This may or must of course be adapted to the exact needs of their website.

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Posted in Web Analytics

Google Analytics filter out its own IP (Part 2)

December 29

Continued from Google Analytics filter out its own IP (Part 1)

Setting up filters

For those where the variant is to remain imprecise segmentation via the filter. Filters enable the exact IP address or a Range via Regular Expressions to specify.
Google Analytics filters to the summary page (where the various accounts are listed) will be established and administered. For this one clicks on the "Filter Manager" right below. The manager can then filter in the gray bar directly, a new filter can be created. In my case, I would now again awarded the title "Without Me". Select "Exclude all traffic from an IP address" and enter in the box underneath my Ip address: then in the Filter Type. This is important, that is set before each item by a backslash. , Like that 193 \ .0 \ .0 \ .0.

The points must be "validated" by the backslash as the punk would otherwise be interpreted as a regular expression. In this case, the dot stands for a wildcard matching any character can be replaced by any. But if one has a static IP address you have to make it no further thought. For users who want to filter out an IP range but this is interesting. Thus, the following statement on all IPs from 193.0.0.1 - 193.0.0.50 be excluded: ^ 193 \ .0 \ .0 \ ([1-9] | [1-4] [0-9] | 50) $.

When regular expressions are not entirely trivial, but - frankly, I also do not like t so special - Google provides a practical tool for exactly this purpose of applying available. Here you can generate regular lockout for an IP Range: IP Range tool from Google .

Filter einrichten

Filter set

After all this done so far has yet to the desired profile for the filter is effective should be selected. Then save the whole thing and still be managed.

Finally, it is true to say is that the filter should be well tested, since one can easily destroyed with false information, its data. Therefore, it is best to create something first time in a test account.

Back to filter out its own IP Analytics (Part 1)

7 Comments

Posted in Web Analytics

Google Analytics filter out its own IP (Part 1)

December 28

Following up on my blog still quite young not romp too many visitors, I have my own visits in Google Analytics does not attempt to take into account. Although the numbers are then a bit sobering but at least you get a better view.

There are two ways of tracking in Google Analytics to influence based on defined rules. Filters appear to offer similar opportunities or advanced segment, but have different advantages and disadvantages.

Filter

Advanced Segments

  • Rule will apply to the collection of data
  • Affects the representation of the data
  • Filtered data can not be restored
  • Data can be at will, depending on and hide
  • Rules, such as IP range can be defined exactly or via regular expression
  • Rule is restricted definable. IP address can not be defined as

Setting up custom segments

I am personally a flexible version that I can always turn to, rather in this case. Since then I take into account that the definition can only be done approximately, and the data are not exact.

The decor is very simple. Thus, all existing Segmentationsmöglichkeiten in Google Analytics can top right, under "Advanced Segments: All Visits" are retrieved. Here it is then also possible to create in addition to the predefined variants, a new segment.

Übersicht Advanced Segments

Overview Advanced Segment

To create one is led to a page on which the rules by dragging and dropping can be easily clicked together. In my case I created a rule which is to identify as accurately as possible and exclude my visits.

Network Location> Does not match exactly> my provider
AND
City> Does not match exactly> my city

Einrichtung von Segmenten

Setting up of segments

Depending on the provider and the larger city, the statement or a relatively accurate but also very vague norm. A user in Munich online is Deutsche Telekom is using this statement probably have its problems. For users in a corporate network that is designated as a Network Location in Google Analytics, but that is a good way.

Then only needs to be more of a name chosen for this rule. Here I have simply listed times "without me". Now I have the opportunity to present the statistics in Google Analytics only for the segment "Without Me" and lo and behold 30% of my page views I create for yourself ... but hopefully that will change soon. ;-)

How exactly it all be done via filters, I declare tomorrow, until then ... continue to filter out its own IP Analytics (Part 2)

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Posted in Web Analytics