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Facebook applications are still relevant?

January 23

Hello, thanks for visiting - I hope that you will find useful information. but also leave a comment if you have any comments on the subject.

Facebook is on everyone's lips at the moment yes, however the 3rd party Facebook applications by some, while others still hyped almost predict the imminent death of this.

Facebook applications are basically a great thing and the idea was awesome back then. Meaningful and creative applications are also used nachwievor helpful. In the meantime, however, the open standard is increasingly becoming a hindrance. The fact that almost anyone can create an appropriate application, are making dozens of applications for many purposes, more or less the same thing available. This is precisely the danger. First, it is increasingly difficult new and unique applications to be developed. On the other hand, one must consider now a clear strategy for marketing the application to stand out from the multitude of applications. Because what the best application, if it benefits no one?

Another problem is the scattering by the user dar. many similar programs users are distributed. Currently I have found, for example, about 70 programs on the term "Travel". This means a user who is interested in traveling to maybe 2 - 3 Watch Travel applications and ultimately max. 2, probably only use one. Exactly this effect is in my view, a contradiction to the basic idea of ​​community, sharing information, etc. There are many different mini-dar. platforms created all united together, represent a great tool for users and operators would. Therefore, almost all applications tend for themselves to remain relatively small and thus insignificant.

Does that create a Facebook application make sense?
My opinion is that it may make sense. It should consider very carefully whether any but it may be personally useful for him.
To the following criteria should be given at least in part:

  • Innovative concept, USP
  • More value for the given user must be clear and
  • , Suchtkarakter muss gegeben sein Viral component: recommendation features that must be met Suchtkarakter
  • , Bonus für die ersten 100 Nutzer, etc.) Marketing concept to create (Apply on Facebook, entry in the application directory, bonus for the first 100 users, etc.)
  • Monetization approach, goal definition

Successful Applications

Burger King campaign on Facebook

This application was provided in early January for a major media coverage. Burger King awarded through this application, a voucher to everyone who has deleted 10 friends. Meanwhile, the application was stopped. It is rumored that data breaches have resulted. A few days ago I had already reported on the Burger King campaign .

Burger King on Facebook

Burgr King auf Facebook

Burgr King on Facebook

Travel thoughts

Choose an activity and a destination for a virtual tour to start. Of course it takes, with a few friends.
Travel thoughts on Facebook

Gedankenreise auf Facebook

Travel thoughts on Facebook


Conclusion:
It is always difficult to develop new concepts and related applications. If you manage this, however, it can be a great benefit to be generated from it. Burger King's has shown us. But, if you think you even created an application quickly because it is in the oh-so-innovative Facebook it shall be made, should rather stay away from it.

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Posted in eMarketing

Burger King guerrilla campaign on Facebook

January 12

Burger King has launched a new campaign: "Sacrifice 10 friends on Facebook and you get a burger."

This new burger called the "Angry Whopper", which has a regular price of $ 3.69 is being advertised. This may suggest then that a friend on Facebook is worth 37 cents.

Burger King made specifically for this action to develop a Facebook application called "Whopper Sacrifice". On this application must be friends "sacrificed" in order to get the voucher.
The former friends will receive an information that they would be for the voucher recipients less value than a burger.

Crispin Porter + Bogusky, the agency calls its campaign this spring has formed. Creative Director Bob Reilly speaks of a great effort to select and delete 10 friends. He goes from one time expenditure of one hour. During this hour of fast-food fan with the Burger King brand is facing.
Approximately 185,000 Facebook users have already sacrificed so far for a Whopper.

Conclusion:
From my perspective, this is a good idea to successful implementation by, could generate high media attention. However, I see the hour for the deletion of the friends was suggested as much too high. A lot of Facebook users have some "data bodies" in their contact list. For other applications such as must often be recruited as many friends to pose, then grateful victims in exchange for burgers.
But Burger King has made it stand out from the 100enden Facebook applications and to get media coverage, so you can talk to each case of a successful campaign.

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Posted in eMarketing