The design of registration sites, unfortunately, very often far too little attention. It often happens that a lot of work in the development of the design of a website is inserted, but it bases as Registrieungsseiten are unfortunately forgotten. Precisely in such situations, it happens that such pages are then inserted in Schedule 0815 by the programmer into the existing graphical grid. Then just count the Registirerungsprozesse on the main pages of many sites is - but it eventually to new customers - that seems a bit incomprehensible. Therefore you should take your time and consciously take into account the relevant page in concept and screen design.
In this article I define registration pages as an information site whose mission is to provide the attendees the necessary information and convince. The actual registration form is usually a separate page. At very short forms, such as: Newsletter registration but it can also make perfect sense, both on one side to represent.
As a little inspiration, I now list on potential elements / contents from registration pages. Of course, not all elements for any purpose useful to each will serve any purpose after the registration, in part, different points will be more relevant than others.
This is a brief summary of the possible meaning of the website / application, etc. for you to register. In Flickr, for example, the "Show your photos. Look to the world. "
A general description of the product should preferably be formulated vivid and easily understood. Descriptions can be in this case very well convey with the help of icons. Below I've shown an example of TripIt. This site is implemented the model in my view.
Listing of the services and functions to the Registering available to help the user to register to convince himself.
- Listing the benefits to the user
here is the same as for the services at the point about it. However, this should benefit the users of its registration has highlighted clearly would.
With a visually prominent button it is done with the greatest possible user easy to get to the registration form. I think it's even better if a small version of the form is integrated directly on the registration page. Thus, for example, the User name and email address queried directly. After completing this data, the user can be guided to a detailed form with the remaining fields. This procedure reduces the one hand, the reluctance to begin the registration process, on the other hand can form abortions are recorded and sent by email to a later date, a Reminder. In this case, dispatch of emails will be accepted directly in step with the checkbox.
- Testimonials / References
Testimonials and / or references are especially in commercial services has become standard. Satisfied customers provide confidence and affects certainly positive.
Virtual Product Tours are ideal for software products. Especially in this segment, it is often difficult for the user to have an idea of what to expect. This can be counteracted with screen shots and virtual tours very well.
- Show the necessary steps to completion
Under the motto "In 3 steps to your Web site, these steps are listed directly on the registration page. This one takes the user right at the beginning of the fear of endless forms and more complicated to use.
Examples:
Flickr registration page
TripIt
Linkedin registration page
Optimization Tips page form, I have summarized in a previous post. This is available here: increase conversions through better forms .
