The design of registration sites is unfortunately very often given too little attention. It often happens that a lot of effort into making the design of a site is placed, yet sub-pages as Registrieungsseiten are unfortunately forgotten. It is precisely in such situations it happens that such pages are then placed according to Scheme programmers in 0815 from the existing graphical grid. Then just count the Registirerungsprozesse to the main pages of many sites - but eventually it goes to new customers - something that seems incomprehensible. Therefore you should take your time deliberately and consider the appropriate page in design and screen design.
In this article, I define registration pages as information pages, whose task it is necessary to provide information to visitors and persuade. The actual registration form is usually a separate page. At very short forms, such as: Newsletter registration but it can also make a lot of sense, both on one side to represent.
As a little inspiration now I list of potential items / contents of registration pages. Of course, not all the elements for any useful purpose, should ever serve any purpose after the registration, in part, different points will be more relevant than others.
This is a brief summary of the possible meaning of the site / application, etc. for you to register. For example, Flickr is the "Show your photos. Look at the world. "
A general description of the product should be formulated as vivid and easily understood. Descriptions can be very good in this case provide support with icons. Below I've shown an example of TripIt. This site is the model implemented in my view.
Listing of services and functions to the Registering available to help, to convince the user to register themselves.
- List of benefits for the user
the same applies here as with the point about the services. However, this should benefit the users of its registration has highlighted clearly will.
Graphically with a prominent button is made available to the user as possible just to get to the registration form. I think it's even better if a small version of the form is integrated directly on the registration page. Thus, for example, the User name and email address queried directly. After completing this data, the user can then be directed to a detailed form with the rest of the fields. This procedure reduces the threshold for one to begin the registration process, on the other can form abortions are recorded statistically and by email sent at a later date will be a reminder. In this case, the delivery of emails will be accepted directly in the first step with the checkbox.
- Testimonials / References
Testimonials and / or references, especially in commercial services are already the standard. Satisfied customers generate confidence and affects certainly positive.
Virtual product tours on offer for software products. Especially in this segment, it is often difficult for the user to have an idea of what to expect. This can be counteracted with screenshots and virtual tours very well.
- Display the necessary steps to completion
Following the motto "In 3 steps to your site", these steps can be listed directly on the registration page. This one takes the user right at the beginning of the fear of endless forms and complicated to use.
Examples:
Flickr registration page
TripIt
Linkedin registration page
Optimization Tips page form I have summarized in a previous post. This is available here: increase conversions through better forms .
