Hello, thanks for visiting - I hope that you will find useful information. but also leave a comment if you have any comments on the subject.
For all those who have special requirements for statistics in Google Analytics, there are the possibility to create custom reports. Through these reports, for example, the individually most important KPIs (key performance indicators) are presented in a clear, subsequently, you can can also automatically send the reports via email. This will let a lot of time saving, especially when one considers customers, supervisors, etc. must provide a regular reporting. Depending on the target can thus be reconstructed currently available in Google Analytics reports and extended with additional values or simplified and reduced to a minimum.
Such reports can be easily set up under the menu item "Custom Reporting" in Google Analytics. Drag and drop the required report may be compiled. There are the following fillable fields:
Measured data (blue)
The measured data are the values that are later shown as columns in the report.
Dimensions (green)
Given the dimensions, it is a value that will be shown later in the rows. By sub-dimensions it is possible to nest these values. In the subsequent report will be called when a value click on the same table with a changed line content.
Tabs (gray)
About tabs can combine multiple reports, similar to individual tables in Excel.
In addition, there is a Google term definition of all available statistical values, this can can be very helpful. Because who knows right away the difference between take-offs and exits.
So much for the relatively straightforward theory is interesting but the whole thing now in practical use. In addition I have compiled some potentially useful reports.
Landing Page Performance
This is a report in which the performance of different landing pages can be compared. By inserting the exit side as a base for click on the entry page name and the exit side is visible.
Report: Landing Page Performance
Adwords Campaign Reporting
In this report, I have figures for Adwords campaigns together. You can click here beautiful display of the group about the campaign, the campaign content campaign by position.
Report: Adwords Report
Quality of visitors to referrer
The last example is a slightly reamed version of referrer statistics. Here are some interesting values are given in addition.
Report: Referrerqualität
They were now only a few examples as an inspiration and as always, applies here, that you can not customize to their own needs. Without eCommerce Tracking makes it to have little sense to spend, for example sales, etc. But when I'm always on the lookout for useful evaluations ... feel free and leave a comment with your favorite reports. Glad about comments and suggestions.
