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Google Analytics campaign success more accurately assess

August 18

Hello, Thank you for visiting - I hope that you will find useful information. Leave a comment but if you have any comments on the subject.

To loosen up my summer break, there's something wiedermal through a quickie in between. At the same time so that I can also wiedermal write about Google Analytics, we had not long been here, too. Recently had the problem and evaluate transactions in Google Analytics for the source will be. This is useful to assess the performance of campaigns better. Without further analysis, the pure transactions or the ROI statistics tool that is easy to falsify the result, after no returns or consequential orders to be considered.

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Posted in Web Analytics

Google Analytics filter out its own IP (Part 1)

December 28

Following up on my blog still quite young not frolic too many visitors, I have my own visits in Google Analytics does not attempt to take into account. Although the numbers seem a bit sobering, but then at least you get a better view.

There are two ways of tracking in Google Analytics to influence based on defined rules. Filters appear to offer similar opportunities or advanced segment, but have different advantages and disadvantages.

Filter

Advanced Segments

  • Rule will apply to the collection of data
  • Affects the representation of the data
  • On the Filtered data can not be restored
  • Data can be at will, depending on and hide
  • Rules such as IP range can be defined precisely or by regular expression
  • Rule is restricted definable. IP address can not be defined as

Setting up custom segments

I am personally a flexible version that I can always turn to, rather in this case. Since then I take into account that the definition only be approximated, and the data may not be exact.

The decor is very simple. Thus, all available in Google Analytics Segmentationsmöglichkeiten top right, under "Advanced Segments: All Visits" are retrieved. There is then also possible to create in addition to the predefined variants, a new segment.

Übersicht Advanced Segments

Overview Advanced Segment

To apply you will be redirected to a page on the rules of the drag and drop can be easily clicked together. In my case I created a rule which is to identify as accurately as possible and exclude my visits.

Network Location> Does not match exactly> my provider
AND
City> Does not match exactly> my city

Einrichtung von Segmenten

Means of segments

Depending on the provider and the larger city, the statement or a relatively accurate but also very vague norm. A user in Munich over Telekom will be online with this statement probably have its problems. For users on a corporate network that is designated as a Network Location in Google Analytics, but this is a good way.

Then only needs to be more of a name chosen for this rule. Here: I've entered "without me". Now I have the opportunity to present the statistics in Google Analytics only for the segment "Without Me" and lo and behold 30% of my page views I create for yourself ... but hopefully that will change soon. ;-)

How accurately can the whole be made ​​through a filter, I declare tomorrow, until then ... continue to filter out its own IP Analytics (Part 2)

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Posted in Web Analytics