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RSS feeds are becoming increasingly popular and slowly recognizes the broad mass of the benefits of feeds. This raises the question of how to proceed in the future. Will disappear newsletter or the RSS feeds to experience only a short hype? Neither, in my view it is important in the future, both versions offer distribution and to make active use.
The trend is towards personalized mailings newsletter mailings at lower volumes. The times in which static mass mailings sent to some 100,000 recipients were are over. Firstly, the user only one annoyed by untargeted emails, then the interest is not the majority of users on the other are thus considered to be less and less interesting for the customer mails, by the mass of information. For these reasons, conversion rates will decline and cancellation rates are rising.
From this the following measures can be derived:
- Awareness on high quality subscribers eighth.
- Advertise in the newsletter and RSS feeds on logout page.
- Collect user data to send appropriate mailings to small, highly targeted distribution may be.
How to reach high-quality subscriber?
The general answer is something difficult. Basically, however, that users get the most information about the expected Inhlat the newsletter should. Who "buys" likes a pig in a poke? So it's not a bad idea on the application form directly to link to a newsletter sending out examples. In addition, should be on the login page directly to the benefit of the prospective subscriber by the application has to be explained. I hope there is a benefit? Otherwise, this should be the same Covered again, because no apparent benefit to the subscribers can not expect high numbers of applications by interested users. In addition to the benefits and the possibility of de-registration and an information on the use of personal data is useful.
If a user believes the website to sign the registration process should be in the double opt-in process will be carried out. This will be fun applications or faulty email address immediately sorted out.
Also true hands off of gambling as a measure address generation. With competitions can indeed be generated in a short time a large number of addresses, but usually the quality suffers under it. Often there is only one interest in the profits is a fundamental interest in the products of the site is not, therefore, future newsletters will not be considered.
Purchase of email addresses. Again, I'm very skeptical. While there are cases where it makes perfect sense to buy addresses as a new product / new brand to promote. However, the origin and her quality of data is closely scrutinized.
So together again:
- Double Opt In use
- Benefits for the subscribers to explain
- Indicate the nature of the use of personal data and the possibility of deregistration
- Minimum, an exemplary transmission are available online.
- Fingers away from the lottery address acquisition
- Beware of purchasing address
For the coexistence of newsletters / RSS feeds and the collection of user interests, I will write in the next few days a little bit.
