I now sometimes as Personalisierungsfan oute. Damitmeine I do not think that all the details of a user are recorded and the Used is spied. In my view, must be as unobtrusive, personalized features that the user does not notice that these are to him personally customized information.
Unfortunately, there are such features only rarely in the Web, or only in certain areas. At the most obvious personalization features with classic ala Amazon eCommerce websites are seen. But beyond that I can think of very few examples. Granted, my humble self, it has a variety of reasons not made as often as originally provided for such functions to realize the design phase. The reasons were there all the classics such as: budget, apprehension increased data maintenance, insufficient content, etc. - What do I find but still a shame, as it often is not much need for an entrance into this matter to create.
Thus, for example, on a tourist site interests of the user will be queried. At the beginning it is perfectly adequate only the interests or even to identify the main interest of potential customers. The advantage here is that this thoroughly elegant may be determined by the visited sub-sites. is therefore a user of the menu item or an item called a cookie on culture with the appropriate information set. Very important here is that no login is required and such tactics can be implemented, therefore, on any website and used as the user, can surf without additional effort. If the information has been collected only once, then can the interests of the customer can be met on the site. This could, for example, the introductory example, the entire visual world to be adapted to the user.
The whole thing now sounds quite trivial, and many will think to put such a cookie and to share a few pictures but nothing special. Exactly right, but just such small features to increase the click rates and conversions.
Most customers already have before buying a picture in her mind's eye, it manages a Web site to make this imaginary picture as accurately as possible, you have very good cards at the customer. The potential guest will be eagerly looking forward to a kitesurfing holiday destinations on a website that receives him with impressions of his favorite sport safely continue.
Of course, such methods can subsequently refined and additional information is requested. But as an introduction and to get experience, I believe that this simple model is a start. It is particularly interesting for operators of multiple sites or major portals. In this case, the chance that the visitors have already visited a website operator realtives large. Therefore, it is possible to exchange data between your portals.
bytheway: Even the big ad networks rely on this technique to matching banner ads on the websites display. Due to the very high range could account part of the already good results. It may therefore be due to such tactics if you have visited a website about fly fishing and, subsequently, on a completely different website of the same advertising network, an advertising banner is displayed on fly fishing.