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Coexistence of newsletters and RSS feeds

December 31

Hello, Thank you for visiting - I hope that you will find useful information. Leave a comment but if you have any comments on the subject.

RSS feeds have a significant advantage or disadvantage and, depending on the perspective from which to view it. Although not specified here and address information is needed. The Subscriber will remain anonymous and may terminate its subscription at any time. im Posteingang erscheinen. A disadvantage from a customer perspective I see in the more complicated application because the information is not used as the newsletter e-mails automatically appear in your inbox. It all comes down to personal preference but here and uses.
The user maintain a lot of information and sources on the information at a glance, or even want to be more likely to opt for RSS feeds. These are easier Straightforward and you can make sure that the inbox is overflowing. Often used to feed, therefore, by multipliers such as press representatives.
Subscribe to home users or people who are very few data are however more likely to rely on the newsletter. von diesen Benutzern, durch die geringere Anzahl häufig noch nicht als “Plage” angesehen. On the one which is perhaps not as familiar to the handling of feeds on the other hand these emails from users, by the lower number is often not viewed as a "plague". oder ein privates Mail ist. On the contrary, my mother is always happy when someone is because once again come when it is then Secondarily, if there is a newsletter or a private mail. ;-)

In any case, this means that you should offer both formats. Prerequisite for this is of course plenty of actual content. If something changes once every few months on a website, you can easily do without the feed.

auf der Website promotet und auf einer Detailseite erklärt werden. Portals to their target audience does not consist of very Interentaffinen people should be promoted to the RSS feed of the website and explain to a detail page. What's the use of the best feed, if no one knows how to handle it. und auf der Newsletterabbestellungsseite anzupreisen. In addition, it is still very interesting to praise the feeds in the newsletter and on the Newsletterabbestellungsseite. So they could run after a user has signed out show as the following notice:

's mit unserem RSS Feed . "Too bad you do not want to receive the newsletter anymore, but how about with our RSS feed. Subscribe to our feed and get updated information without having to supply personal data must be. "

Conversely, the course also be practiced. Explained on the page on which the functioning of an RSS feed is an indication such as this can be placed:

"Do you want to get better information sent to you automatically by e-mail? Then sign up here for our newsletter. "

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Posted in eMarketing

Future Marketing Newsletter

December 30

RSS feeds are becoming increasingly popular and slowly recognizes the broad mass of the benefits of feeds. This raises the question of how to proceed in the future. Will disappear newsletter or the RSS feeds to experience only a short hype? Neither, in my view it is important in the future, both versions offer distribution and to make active use.

The trend is towards personalized mailings newsletter mailings at lower volumes. The times in which static mass mailings sent to some 100,000 recipients were are over. Firstly, the user only one annoyed by untargeted emails, then the interest is not the majority of users on the other are thus considered to be less and less interesting for the customer mails, by the mass of information. For these reasons, conversion rates will decline and cancellation rates are rising.

From this the following measures can be derived:

  • Awareness on high quality subscribers eighth.
  • Advertise in the newsletter and RSS feeds on logout page.
  • Collect user data to send appropriate mailings to small, highly targeted distribution may be.

How to reach high-quality subscriber?
The general answer is something difficult. Basically, however, that users get the most information about the expected Inhlat the newsletter should. Who "buys" likes a pig in a poke? So it's not a bad idea on the application form directly to link to a newsletter sending out examples. In addition, should be on the login page directly to the benefit of the prospective subscriber by the application has to be explained. I hope there is a benefit? Otherwise, this should be the same Covered again, because no apparent benefit to the subscribers can not expect high numbers of applications by interested users. In addition to the benefits and the possibility of de-registration and an information on the use of personal data is useful.
If a user believes the website to sign the registration process should be in the double opt-in process will be carried out. This will be fun applications or faulty email address immediately sorted out.

Also true hands off of gambling as a measure address generation. With competitions can indeed be generated in a short time a large number of addresses, but usually the quality suffers under it. Often there is only one interest in the profits is a fundamental interest in the products of the site is not, therefore, future newsletters will not be considered.
Purchase of email addresses. Again, I'm very skeptical. While there are cases where it makes perfect sense to buy addresses as a new product / new brand to promote. However, the origin and her quality of data is closely scrutinized.

So together again:

  • Double Opt In use
  • Benefits for the subscribers to explain
  • Indicate the nature of the use of personal data and the possibility of deregistration
  • Minimum, an exemplary transmission are available online.
  • Fingers away from the lottery address acquisition
  • Beware of purchasing address

For the coexistence of newsletters / RSS feeds and the collection of user interests, I will write in the next few days a little bit.

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Google Analytics filter out its own IP (Part 2)

December 29

Continuation of its own IP filter out Google Analytics (Part 1)

Setting up filters

For those where the variation is too imprecise segmentation via the filter still remain. Filters offer the possibility of a precise IP address or a range via Regular Expressions to specify.
Filters can access the Google Analytics Overview page (where the various accounts are listed) will be established and maintained. For this one clicks on the "Filter Manager" right below. The manager can then filter right in the gray bar directly, a new filter can be created. In my case, I would now again awarded the title "Without Me". Select "Exclude all traffic from an IP address" and enter in the box underneath my Ip address: Then when filter type. This is important, that is set before each point is a backslash. , Like that 193 \ .0 \ .0 \ .0.

The points must be "validated" by the backslash as the punk would otherwise be interpreted as a regular expression. In this case, the point is a placeholder for any of the characters can be replaced by any. But if one has a static IP address you have to make it no further thought. For users who want to filter out the IP range that is also interesting. Thus, the following statement of all the IPs 193.0.0.1 - 193.0.0.50 be excluded: ^ 193 \ .0 \ .0 \ ([1-9] | [1-4] [0-9] | 50) $.

When regular expressions are not entirely trivial, but - frankly, I also do not like t so special - Google provides a practical tool for exactly this purpose of applying available. Here you can generate can be the regular lockout for an IP Range: IP Range tool from Google .

Filter einrichten

Filter set

After all this done so far has yet to the desired profile for the FIlter was to take effect should be selected. Then save, and the whole would be managed.

Finally, it is true to say is that the filter should be tested well, because you can easily destroy their data with false information. Therefore, it is best to create something first time in a test account.

Back to Google Analytics filter out its own IP (Part 1)

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Posted in Web Analytics

Google Analytics filter out its own IP (Part 1)

December 28

Following up on my blog still quite young not frolic too many visitors, I have my own visits in Google Analytics does not attempt to take into account. Although the numbers seem a bit sobering, but then at least you get a better view.

There are two ways of tracking in Google Analytics to influence based on defined rules. Filters appear to offer similar opportunities or advanced segment, but have different advantages and disadvantages.

Filter

Advanced Segments

  • Rule will apply to the collection of data
  • Affects the representation of the data
  • On the Filtered data can not be restored
  • Data can be at will, depending on and hide
  • Rules such as IP range can be defined precisely or by regular expression
  • Rule is restricted definable. IP address can not be defined as

Setting up custom segments

I am personally a flexible version that I can always turn to, rather in this case. Since then I take into account that the definition only be approximated, and the data may not be exact.

The decor is very simple. Thus, all available in Google Analytics Segmentationsmöglichkeiten top right, under "Advanced Segments: All Visits" are retrieved. There is then also possible to create in addition to the predefined variants, a new segment.

Übersicht Advanced Segments

Overview Advanced Segment

To apply you will be redirected to a page on the rules of the drag and drop can be easily clicked together. In my case I created a rule which is to identify as accurately as possible and exclude my visits.

Network Location> Does not match exactly> my provider
AND
City> Does not match exactly> my city

Einrichtung von Segmenten

Means of segments

Depending on the provider and the larger city, the statement or a relatively accurate but also very vague norm. A user in Munich over Telekom will be online with this statement probably have its problems. For users on a corporate network that is designated as a Network Location in Google Analytics, but this is a good way.

Then only needs to be more of a name chosen for this rule. Here: I've entered "without me". Now I have the opportunity to present the statistics in Google Analytics only for the segment "Without Me" and lo and behold 30% of my page views I create for yourself ... but hopefully that will change soon. ;-)

How accurately can the whole be made ​​through a filter, I declare tomorrow, until then ... continue to filter out its own IP Analytics (Part 2)

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The best viral Werbevidoes 2008

December 26

At the end of the year it is again time for retrospectives and annual leaderboards. The word or word of the year was chosen, and so on. Actually, I can see all the things yes or no longer hear, and each annual review in my TV remote control suffers from spasmodic hammering on the "Next" button.

That's why I'm even a personal ranking of the best viral campaigns in the form of creating videos ... no, I do it to me at a much simple and refer hereby to Fliptheflop.com . Here is a brief summary of the "blog world" on this subject.

Sources:
elbkind: blog
Campaign (Brand Republic)
Brandmix
Organ Grind

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Posted in eMarketing

Personalization is good

December 25

I am now oute times as Personalisierungsfan. My so I have no idea that all the details of a user and a user will be captured spies. In my view, must be as unobtrusive personalized features that the user does not notice that these are to him personally tailored information.

Unfortunately, there are such functions are very rare on the web or just in certain areas. Most obvious personalization features with classic ala Amazon eCommerce websites are seen. But beyond that I can think of very few examples. Has also added a variety of reasons yours truly, it is not done as often as originally provided for such functions to be realized through the design phase. The reasons were there all the classics such as: budget, feared increased data maintenance, lack of content, etc. - but what I find always a shame, because it is often not very much needed to get you started in this matter to create.

This could, for example, a tourist site on the user's interests can be queried. At the beginning it is quite sufficient only the interests or even to identify the main interest of potential customers. The advantage here is that this quite elegantly allow identification of sub-pages visited. Is therefore a user of the menu item or an item called a cookie on culture with the appropriate information is set. Very important here is that no login is required and therefore such tactics can be implemented at each site and used as the user, can surf without additional effort. Once the information has been recorded only once, then can the interests of customers are met on the site. The introductory example, we might, for example, the entire visual world can be adapted to the user.

The whole thing sounds rather trivial, and now many are thinking to set such a cookie exchange and a few pictures but nothing special. Exactly right, but just those little features that increase click rates and conversions.

Most customers already have before buying a picture in your mind's eye, he manages a Web site to make this imaginary picture as accurately as possible, you have very good cards for customers. The potential of the guest will be eagerly looking forward to a kite surfing holiday destinations on a site which receives him with impressions of his favorite sport safely continue.

Of course, such processes can subsequently refined and additional information is requested. But as an introduction and to get experience, I believe this simple model for a good start. It is particularly interesting for operators of several sites or large portals. In this case, the chance that the visitors have already visited a website operator realtiv large. Therefore, it becomes possible, the data exchange between your portals.

bytheway: The major ad networks use this technique to display appropriate banners on the websites. Due to the very high range can already here some good results are achieved. Therefore, it may be due to such tactics if you visited a site about fly fishing and, subsequently, on a completely different website of the same advertising network, an advertising banner is displayed on fly fishing.

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Posted in eCommerce

Google Analytics Event Tracking

December 24

yes yes I know that this is actually already an old hat and has been a good month in the information floating around the Web. And yes I know that probably is not the best start to motivate someone to read on.

Anyway, recently I received a nice email from Google in Mountain View. In this I was told that this new event tracking is enabled on my account. This makes it possible to track events on the site without having to create a virtual pageview must. The feature is useful for eg Ajax, Javascript or Flash applications. Just as in my box with the tabs in the left column at the top.

What could be observed

Integration test

To test it I got the code in the box to the right involved. So now the clicks on categories, RSS and search can be counted. In addition I have put the following code as OnCLick event on the left of each tab:

? View Code HTML 
  pageTracker._trackEvent ("TabBox", "categories", "optLabel", 1);
 pageTracker._trackEvent ("TabBox", "RSS", "optLabel", 2);
 pageTracker._trackEvent ("TabBox", "search", "optLabel", 3);

Actually, I do not need the last two optional parameters. But I have to test it with the same definition.

The result
Within Google Analytics can be found at the point of content a new "Event Tracking" with appropriate sub-items. The result should look like this.

Event Tracking Google Analytics

Google Analytics Event Tracking

Event Trackung Übersichtsseite

Event Trackung overview page

Event Trackung Actions

Event Actions Trackung

Extended integration
In addition to this fine extension have let the guys and still think Google Mädls of two additional methods of event tracking.

  • Time Tracker ()

This feature makes it possible to measure time intervals. For example, a timer could click on the Play button to start a video and click on the Stop the timer is stopped again. This gives you a statistic how long users have viewed the relevant video.

? View Code HTML 
  <input type="button" onclick="javascript:timeTracker._recordStartTime();" value="Start" /> <input onclick = "javascript: timeTracker._recordEndTime ();" type = "button" value = "stop" />
  • Mouseover Tracker ()

The mouseover Tracker allows to track the first mouse-over an item. This method was developed to prevent an accumulation of garbage. With the normal rascals event would in fact be tracked each mouseover.

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