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Being creative is easier said than done, because not always the ideal situation occurs and you immediately have a brilliant idea. Many a time must first be brought out their own creativity. But how does the creative to be? 0815 is a tutorial on this subject and it is certainly not everyone will develop its own methods. Nevertheless, there is some help to develop ideas.
Daydreams and the environment
A major problem of stress is creative and the daily business. Nothing is more difficult than developing new ideas, while the phone rings constantly and it still has several employees serve. Attempts at the beginning of a project from your daily routine to get out - Take time to dream and to browse.
Often it is helpful to the notebook under his arm and leave the office. On a sunny day in the park, it is easier to develop many ideas. Many have special haunts of denendu are particularly creative. Whether it's sunny in the park, while driving or on the toilet. Everyone should decide for themselves how and where he wants to be creative. By creating an atmosphere where you feel comfortable is the "be creative" but much more easier.
Conscious Seeing
Go through life with eyes open and aware of shapes, colors and patterns eighth is just as important to be creative in order. Be content with yourself not only the fact that you like something or not like it. See sub-conscious to judge whether I understand something like it or not. At the same time should also be questioned what exactly pleases. Characterized by a Web site using the special color, a beautiful typography, with a particularly innovative concept or special photos from?
Now that it is a site which has gained the attention of their own, should be elicited, so this effect is produced. When exceptional photography could include factors influencing the effect of:
- Was a special, unusual perspective chosen?
- Has special effects (filters, gradients, color filters) used?
- Harmonize with the rest of the pictures very well with the website?
- Is a fundamental idea conveyed particularly creative?
Basically, it's is thus a very abstract way of seeing. The perception of individual elements of a website is essential in this. Decompose been seen in individual components of these components and try to develop something new to make. Here, norms and conventions are ignored. In this step, it's about playing with graphics seem to let his creativity.
What is also special about the eye-engraved object always, it should be archived. A form of archiving is to create a collection of ideas. Depending on personal preference can in this collection with Post-it sketches, screenshots are collected by most successful pages or photographs. Such collections can be very helpful if you are stuck in a project and no longer progresses. By that I mean not to say that something present should be copied. These templates are intended only for inspiration - often a tiny enough approach to design completely new and original works. May be the starting point of one color or the fact that a site has been intensively working with lines as a stylistic device. So it is only a tool to serve as "door openers". Once that first door was opened and one is in the active design phase often runs all by itself as
Once an idea was born, it now goes to the preparation of the corresponding idea. For this purpose we will consider in the next chapters individual design elements to be able to connect them to a layout template to the end.
Creativity Techniques
There are many techniques and methods for idea generation. The following techniques are an exemplary excerpt dar. end, but must find any suitable methods for themselves.
Brainstorming
One of the most common and popular techniques is brainstorming. This is a method of idea generation in the group. The goal is to get in a short time a lot of ideas from various viewpoints. Therefore it makes sense to people from different areas in the group to integrate. Sun screen designers, programmers, project managers or sellers will develop into some different ideas.
In the first of two phases, after team leader explains the problem collected many ideas as possible. Here, each participant should announce his spontaneous ideas. In the best case, ideas are taken up by other group members and reinterpreted. The aim of this phase is the generation of ideas, here there is no judgment or criticism of the individual ideas.
In phase two, the ideas are more accurately analyzed and sorted. Only at this stage it is decided which ideas are taken up or discarded.
Mind Mapping
With Mind Maps are a graphical representation of ideas. Starting from a main branch is an issue more and more abstracted. Each "branch" is a term in each case written. Mind Maps are such a great starting point for creating a sitemap.
Coincidence technique
The starting point of this technique is the largest possible data collection. Take for example a large book with pictures on the subject of a specific website. Is randomly opened a page from this book of pictures to get to a randomly selected image. It then tries to derive an idea of this picture. For example, could be derived from the randomly selected image is a color schema.
Morphological matrix
The creation of a morphological matrix is a very analytical technique. This method tries to generate as many ideas from many theoretical solutions. The first step is a matrix with as many created for the proposed product-related characteristics. As an instance, the following criteria for the definition, a banner ad for the new product line are defined as: animation, size, aggressiveness, language
In the next step as many values to the previously defined characteristics are defined.
For example:
Animation | no | discreetly | Intensive |
Size | Skyscraper | Full Banner | Rectangle |
Format | gif / jpg | html | Flash |
Video / Sound | no | Video | Sound |
This could then create a concept for a skyskraper with subtle animation in Flash format without video and without audio. This technique is well suited to work with customers on the concept can be. Once the matrix is created, the customer can very quickly get an idea of all possible variants form and express their wishes and ideas easily.
