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Google Analytics campaign success more accurately assess

August 18

Hello, Thank you for visiting - I hope that you will find useful information. Leave a comment but if you have any comments on the subject.

To loosen up my summer break, there's something wiedermal through a quickie in between. At the same time so that I can also wiedermal write about Google Analytics, we had not long been here, too. Recently had the problem and evaluate transactions in Google Analytics for the source will be. This is useful to assess the performance of campaigns better. Without further analysis, the pure transactions or the ROI statistics tool that is easy to falsify the result, after no returns or consequential orders to be considered.

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The conversion rate - Why does the look on the neighbors nothing

July 20

Endless rain and temperatures in the single digits have motivated me to my summer break, despite announcing, once again to publish an article.
This time it's about the mystery of the conversion rate, especially about how to assess a conversion rate at the best and compare. This also raises the question how the optimal conversion rate looks like.

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Posted in eCommerce

Fashion in eCommerce

July 6

For all who wonder why it is here recently become quite calmly: I degree during the summer break and I fit in to the mandatory summer slump. But do not worry, at least if the weather continues so bad, I'll write again soon more detailed article.

In the meantime, I refer to, but once an excellent lecture on fashion in e-commerce over which I stumbled just am.

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Posted in eCommerce

Transparency and increase revenue from online stores!

May 17

An important criterion for successful online stores, it is possible to be transparent to customers. The potential customer should be as much useful information on the ordering process, the expiration of the appointment but also for handling of complaints and returns are available. That should take any online shops in my view, be part of, along with other confidence-building measures to the customer to the "fear of buying". And the best part is that this lot can be accomplished with relatively little effort.

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Posted in eCommerce

Content and much less space - means against invited Sites!

May 6

This time it's about the old theme: on the one hand, a site modern, clean and especially seem clear, the other hand, must be placed directly on the homepage of the most diverse reasons, plenty of content. Below I am going a few ways to save space, clear and understandable to transport relatively large number of contents.

Klein is very large
A similar approach has small elements on mouseover or click to enlarge. This is especially useful for maps to be placed even on the home screen. A small card is placed on the website. This small map you can see where you are already grossly befindet.So especially in tourist areas is something very popular. Finally, even the guests, tourist area do not know know exactly where is the appropriate place. Once you move your mouse over the map, the map is enlarged and displayed on the content of the website. Now it is possible to show more details and Quick guide to attractions, live cams, etc. to offer.

Very nice having the Tourism Organisation of Montenegro solved:

Montenegro: geographical navigation

Slideshows and Teaser
Slideshows and rotating teaser images have been used very often. Especially in online shops is this kind of product or campaign presentation particularly popular. Jump bythe animated images of the surface can be utilized multiple times and transported in accordance with more information. It should be noted, however, that it does not exaggerate with the animation and the user is also a possible alternative to the direct call of a teaser. Nothing is more annoying than when you want to watch a teaser but must wait up to 5 different "gone through" are.

Example:
LA Daily News
Graphically, we can not solve sure nice, but how we are here very much.

L.A. Daily News Teaser

LA Daily News Teaser

Random effect
Another possibility is always present an element at random from a pool of several. This can be a product from an online store, a part of the spa hotel or a simple banner ads. This option has the positive effect that the user has the feeling that something is happening on the site and thus a rather sparse data maintenance can conceal something. However, it should be noted that this may confuse the user as well. It can happen quite possible that a user discovers a beautiful product at an online shop and in the evening will examine the product of this with his family again and order. Only stupid if this product was displayed at random and the user will no longer be found on the familiar position for him. So you see what I was getting at ... if operating with random representations should also provide a link or a list of all possible surfaces, so that the recovery is somewhat easier.

Show content only when needed
Often it is not at all necessary to view content immediately. Using Javascript / Ajax, there are now many ways to have very good data reload or display them when needed. Though it was acquired by learning user behavior is something Speaks Against a nice elegant way to save space. However, inexperienced users are quite overwhelmed by such proprietary uses. Are therefore not necessarily put suitable for all audiences and that a somewhat larger effort in usability tests.

Sun benefit GMX for example, those opportunities to even more content on the home page to accommodate. On the home is to "tabbed boxes" worked on the offered index tabs can be quickly switched to the desired topic. In addition, in the box "Focus", the news only on mouseover in a larger size shown.

Platz sparen bei Gmx.de

Save space in Gmx.de

Conclusion:
Overloaded sites are neither aesthetically nor can they be operating very well, because users are often overwhelmed by the flood of information. However, if you have no choice but to bring a lot of information in a small space needs, it makes sense to help with one of the concepts presented.

Navigation Architecture: Show the user where he is!

April 28

It has in recent years already gotten around that we will show users where they are and so a user can easily orient within a site. But as easy as it sounds, this commandment is so often ignored or is there some subtleties here that have not yet gotten around everywhere.

Active menu item to select
The standard now requires to select active menu items. Here, this selection is to make visually evident. The difference between selecting andnot selected navigation elements should be immediately recognizable at a glance. In addition, it should be noted that work is in all levels with navigation highlighting. Again and again we see sites where the main menu item is selected well, but from the second or third level of the optical chaos breaks out.

Breadcrumb Navigation integrate
Navigation. The more complex and deeper navigation structure of a website is built, the more important is a breadcrumb navigation. Thereby one can create some problems from the neck and has a global reference point created for the user. darstellen. However, a breadcrumb navigation should never be the only option. In my view, are the "bread crumbs" for quick reference in an emergency and urged users can also abuse this to navigate.

Each side of their menu
Each side should be assigned to a menu item. Especially on the front page one often sees the sub-items are displayed in the menu anywhere. This results in pages that are more or less in the "empty air" space. Classic examples include, for example, pages that link to the home page a banner, but then no menu item to be assigned. The user clicks on the corresponding banner and then has no clue where he is. At the same time, the "Home" page is only one page and should not contain numerous sub-sites.

Back button will not forget!
A classic: the site should not use the "Back" buttons work in the browser. Therefore, strictly implement back buttons in the right places. With the right places, I think that the button should appear only as where you need it. Such a link is back on the home page rather pointless. Only on the detail pages for a "read more" link, not accessible from the menu's are in my view makes sense.

Integrated Sitemaps
Another way to give the user a good overview of the side structure provide integrated sitemaps. die man in den letzten Jahren immer öfters sieht. By that I mean this global, integrated in the footer to the Sitemaps in recent years seen more often. Zwecken nutzen. Honestly I have no idea what you call those things officially, but these ichfinde pretty handy, and, incidentally, these sitemaps to use good SEO purposes.

Conclusion:
These were some tips to guide the user through the site to better and less internetafine users to run through the site without frustration. in bestehende Websites eingebaut werden sollen. Of course, the whole thing with the increasing complexity and depth of navigation more difficult and particularly tricky when it is nachträgich navigation levels in existing sites will be installed. It is better to take into account at the beginning of a project has a level more.

The Top 10 - the most successful contributions to the last 5 months

April 22

Since this blog has got over the first few months to grow well and nice and slow starts, it is high time the most popular posts of this blog to evaluate. Of course I will not deny that list and maybe even a couple of interesting, older posts are in the process the one or the other is not yet known.

The most successful contributions of the past 5 months have been:

Thus, the were the top 10 and thus this blog will start in the next hopefully successful 5 months. Happy reading.