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Facebook is on everyone's lips at the moment yes, however the 3rd party Facebook applications by some, while others still hyped almost predict the imminent death of this.
Facebook applications are basically a great thing and the idea was awesome back then. Meaningful and creative applications are also used nachwievor helpful. In the meantime, however, the open standard is increasingly becoming a hindrance. The fact that almost anyone can create an appropriate application, are making dozens of applications for many purposes, more or less the same thing available. This is precisely the danger. First, it is increasingly difficult new and unique applications to be developed. On the other hand, one must consider now a clear strategy for marketing the application to stand out from the multitude of applications. Because what the best application, if it benefits no one?
Another problem is the scattering by the user dar. many similar programs users are distributed. Currently I have found, for example, about 70 programs on the term "Travel". This means a user who is interested in traveling to maybe 2 - 3 Watch Travel applications and ultimately max. 2, probably only use one. Exactly this effect is in my view, a contradiction to the basic idea of community, sharing information, etc. There are many different mini-dar. platforms created all united together, represent a great tool for users and operators would. Therefore, almost all applications tend for themselves to remain relatively small and thus insignificant.
Does that create a Facebook application make sense?
My opinion is that it may make sense. It should consider very carefully whether any but it may be personally useful for him.
To the following criteria should be given at least in part:
- Innovative concept, USP
- More value for the given user must be clear and
- , Suchtkarakter muss gegeben sein Viral component: recommendation features that must be met Suchtkarakter
- , Bonus für die ersten 100 Nutzer, etc.) Marketing concept to create (Apply on Facebook, entry in the application directory, bonus for the first 100 users, etc.)
- Monetization approach, goal definition
Successful Applications
Burger King campaign on Facebook
This application was provided in early January for a major media coverage. Burger King awarded through this application, a voucher to everyone who has deleted 10 friends. Meanwhile, the application was stopped. It is rumored that data breaches have resulted. A few days ago I had already reported on the Burger King campaign .
Burgr King on Facebook
Travel thoughts
Choose an activity and a destination for a virtual tour to start. Of course it takes, with a few friends.
Travel thoughts on Facebook
Travel thoughts on Facebook
Conclusion:
It is always difficult to develop new concepts and related applications. If you manage this, however, it can be a great benefit to be generated from it. Burger King's has shown us. But, if you think you even created an application quickly because it is in the oh-so-innovative Facebook it shall be made, should rather stay away from it.
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