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Burger King has launched a new campaign: "Sacrifice 10 friends on facebook and you get a burger".
Thus, the new burger, called "Angry Whopper", which has a regular price of 3.69 dollars is advertised. One could argue then that a friend on Facebook is worth 37 cents.
Burger King made specially for this action to develop a Facebook application called "Whopper Sacrifice". This application must be friends "to be sacrificed" in order to get to the voucher.
The former Friends will receive an information that they would be for the voucher recipients less value than a burger.
Crispin Porter + Bogusky, the agency calls whose pen this campaign is created. Creative Director Bob Reilly speaks of a high burden to 10 friends to select and delete. He comes from a time expenditure of one hour. During this hour of fast-food fan with the Burger King brand is experiencing.
Around 185,000 Facebook users have already sacrificed so far for a Whopper.
Conclusion:
In my view this is a nice idea by the successful implementation, could generate high media attention. However, I see the hour for the deletion of the friends was envisaged as much too high. Many Facebook users have some "data bodies" in their contact list. As for other applications must often be recruited as many friends represent, then grateful victims in exchange for burgers.
But Burger King has managed to stand out there from the 100enden Facebook applications and get media coverage, so you can talk to each case of a successful campaign.
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23rd January 2009 at 21:04
[...] This application had caused the beginning of January for a major media coverage. Burger King awarded through this application, a certificate to all the 10 friends have deleted. Meanwhile, the application was stopped. It is rumored that data breaches have resulted. A few days ago I had already reported on the Burger King campaign. [...]
Ferdi
10th July 2009 at 14:48
Since I'm not really a Facebook user, I wondered for some time what Burger King in the end of this campaign. Actually, they only give away so expensive burger. Now when I read but how big is the sensation that BK has aroused, you'll see of course already a profit. Facebook has banned Burger King from its platform and the retracted losses in keeping with safety limits. In any case, there is a campaign which has apparently reached its goal completely.
Markus
15th September 2009 at 08:39
In this way, draw attention to itself but is not a bad idea. Burger King has gotten away with this campaign, probably cheaper than if we would have again been such a normal job in advertising, but here the whole but a far larger circle drawn.