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Burger King has launched a new campaign: "Sacrifice 10 friends on Facebook and you get a burger."
This new burger called the "Angry Whopper", which has a regular price of $ 3.69 is being advertised. This may suggest then that a friend on Facebook is worth 37 cents.
Burger King made specifically for this action to develop a Facebook application called "Whopper Sacrifice". On this application must be friends "sacrificed" in order to get the voucher.
The former friends will receive an information that they would be for the voucher recipients less value than a burger.
Crispin Porter + Bogusky, the agency calls its campaign this spring has formed. Creative Director Bob Reilly speaks of a great effort to select and delete 10 friends. He goes from one time expenditure of one hour. During this hour of fast-food fan with the Burger King brand is facing.
Approximately 185,000 Facebook users have already sacrificed so far for a Whopper.
Conclusion:
From my perspective, this is a good idea to successful implementation by, could generate high media attention. However, I see the hour for the deletion of the friends was suggested as much too high. A lot of Facebook users have some "data bodies" in their contact list. For other applications such as must often be recruited as many friends to pose, then grateful victims in exchange for burgers.
But Burger King has made it stand out from the 100enden Facebook applications and to get media coverage, so you can talk to each case of a successful campaign.
Ähnnliche posts:
Facebook applications are still relevant? | Grafixx.at
23rd January 2009 at 21:04
[...] This application was provided in early January for a major media coverage. Burger King awarded through this application, a voucher to everyone who has deleted 10 friends. Meanwhile, the application was stopped. It is rumored that data breaches have resulted. A few days ago I had already reported on the Burger King campaign. [...]
Ferdinando
10th July 2009 at 14:48
Since I'm not really a Facebook user, I wondered for quite some time, which Burger King ultimately about this campaign. Actually, they only give away so expensive burger. But now when I read how great the stir aroused by which BK has, of course, you'll see that even a profit. Facebook has banned Burger King on their platform and retracted loss chat with safety in boundaries. In any case, it is a campaign which has apparently reached its goal completely.
Markus
15th September 2009 at 08:39
Draw on this kind of attention but is not a bad idea. Burger King has got away with this campaign, probably cheaper than if we had given again as a normal job in advertising, but here the whole but a far larger circle drawn.