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An important criterion for successful online stores, it is possible to be transparent to customers. The potential customer should be as much useful information on the ordering process, after the expiration of the order but also for the processing of complaints and returns are available. That should be taking any online shops in my view, part of along with other confidence-building measures to the customers' fear of purchasing. " And the best part is that this lot can be accomplished with relatively little effort.

Help section:
A separate help section in which the user is informed as fully as possible has already been proven on many websites. This should answer questions such as the following:

• What payment options are available?
• When the order amount is deducted, charged credit card, etc.?
• When and how a return / exchange is possible?
• In which countries is it sent?
• Fall shipping costs or additional fees?
• Where can I contact if I have any further questions?
• How is the shipping?
• How long does it take to send the goods?
• What must be considered when shipping in non-EU countries? Customs, VAT etc.

A positive side effect is the reduction of the Service Manuals & support costs, since some customers may even help with this inormation. For example, Amazon and eBay also have very extensive areas of assistance furnished.

Assistance in the ordering process:
In addition, I am still a fan of tooltip help text. This would help small icons are placed in the ordering process. When you "mouse over" appears a tooltip with more detailed explanations of the corresponding function. This will prevent possible questions or uncertainties are removed and the user must not leave the potential customer through the ordering process or tedious work of manual pages.

Tooltip help section and references are therefore intended for different cases. The help section should provide comprehensive assistance possible. These are often read before the actual ordering process and is intended to give customers as much confidence and professionalism. Tooltip texts are available for the specific user in the order process directly in front of a problem and should help the user through this barrier of time.

Service center (hotline, email, chat):
If you offer a service hotline should they be promoted also clearly visible. Often this is done in the form of a small banner with a friendly telephone operator. Also affects the trust and gives the user that he will call any time and may also clarify issues personally. Hotline is not offered reduced variants can be advertised via email in the form of a chat service or a counseling center.

Testimonials:
Satisfied customers are our best reference, so you should also let them have their say. Short, meaningful statements from satisfied customers can for example be collected together on a separate base.

Customer Reviews:
Customer Reviews for the same applies as for the testimonials. It should be noted, however, added that it might make sense to first gather some reviews from this and only reach a meaningful number on line.

Conclusion:
It is fundamental to the users of an online shop as much as possible to convey trust and transparency. The above options should help you need but as always be adapted to existing conditions and supplemented with additional funds as a clear privacy policy, the use of a label e-commerce, etc..

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