Hello, thanks for visiting - I hope that you will find useful information. but also leave a comment if you have any comments on the subject.
I am now oute times as Personalisierungsfan. My so I do not want all the details of a user and the user will be captured spies. In my view, must be as unobtrusive personalized features that the user does not notice that these are to him personally tailored information.
Unfortunately, there are such functions only very rarely on the web or just in certain areas. Most obvious personalization features with classic ala Amazon eCommerce websites are seen. But beyond that I can think of very few examples. Yours truly, it has also added a variety of reasons not done as often as originally provided for such functions to be realized by the design phase. The reasons were there all the classics such as: budget, feared increased data maintenance, lack of content, etc. - but what I find always a shame, because it is often not very much needed to get you started in this matter to create.
This could, for example, a tourist site on the user's interests can be queried. At the beginning it is quite sufficient only the interests or even to identify the main interest of potential customers. The advantage here is that this quite elegantly allow identification of sub-pages visited. Is therefore a user of the menu item or an item called a cookie on culture with the relevant information is set. Very important here is that no login is required and therefore such tactics can be implemented at each site and used as the user, can surf without additional effort. If the information was collected only once, then can the interests of customers are met on the site. This could, for example, the introductory example, the entire visual world can be adapted to the user.
The whole thing sounds pretty trivial now and many will think to put such a cookie and to exchange a few pictures but nothing special. Exactly true, but just those little features that increase click rates and conversions.
Most customers already have before buying a picture in her mind's eye, he manages a Web site to make this imaginary picture as accurately as possible, you have very good cards for customers. The potential of the guest will be eagerly looking forward to a kitesurfing holiday destinations on a site which receives him with impressions of his favorite sport safely continue.
Of course, such methods subsequently refined and additional information is requested. But as an introduction and to get experience, I believe this simple model for a good start. It is particularly interesting for several operator sites or major portals. In this case, the chance that the visitors have already visited a website operator realtiv large. Therefore, it is possible to exchange data between your portals.
bytheway: The major ad networks rely on this technique suitable for display advertising banners on websites. Due to the very high range can already here some good results are achieved. Therefore, it may be due to such tactics if you have visited a site about fly fishing and, subsequently, on a completely different site of the same advertising network, an advertising banner is displayed on fly fishing.
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