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Landing pages are often designed to advertise a single product or to support a particular campaign. The basic idea is as many requests, orders, addresses, etc. to generate. Depending on the target, there are different approaches and variants of the corresponding landing pages. Before starting, however, should be developed in any case a concept. In this and following articles I will go out as something I personally regards.

This post will be published in three parts:
Rough design: efficiency, generate traffic (Part 1)
Fine Design: site design (Part 2)
Evaluating, optimizing and Practice (Part 3)

But now enough of an introduction and get started with Part 1:

Rough design: efficiency, generate traffic
How will users be directed to the new landing page? The best landing page is of course pointless without visitors. Conventional methods for this are newsletter mailings, Google Adwords, with high budget and desired branding effect and banner campaigns. Aktionen oder klassische Direktmarketing Kampagnen zum Ziel führen. Furthermore, however, also social media campaigns, guerrilla or traditional direct marketing campaigns result in the target. Package can not be answered, and always depends on the target group and product.

Generate traffic in most cases also associated with a cost, should be considered in the design and coordinated with the planned sales targets.
von EUR 0,60 entspricht das ca. 16.666 Clicks via Google Adwords. For example, could be invested EUR 10000.00 in Google Adwords, assuming a CPC of EUR 0.60 which is about equivalent to 16 666 clicks via Google Adwords.
10.000,00 Gewinn erzielt werden um profitabel zu sein. Therefore must be reached on these 16 666 clicks more than EUR 10,000.00 profit in order to be profitable.
All business administration will probably curse me now for this miscalculation, but I'm feeling here just about going to show in what direction was going on.
Of course it is at the beginning of many values ​​is difficult to assess but can gain experience you will always get closer to realistic values, and can sometimes detect early problems.

The following elements should be included in the concept:

• Definition of all actions relating to budget with concrete
• Measurable objectives
• Assessment of the economy
• Definition of a schedule, with key milestones

schätzen. Another tip: the estimated cost CPC Google Adwords can be relatively well within Google Adwords Traffic Estimator tool on the estimate. The necessary keyword research you can even grab still in the same concept with pure.

Ähnnliche posts:

1. Design of landing pages (Part 3)
2. Design of landing pages (Part 2)
3. Google Analytics Custom Reports