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We continue with the continuation of the same and the final part of this little trilogy.
This post is part 3 of a three-part series:
Rough Concept: economy, generate traffic (Part 1)
Detailed concept: Render (Part 2)
Evaluating, optimizing and Practice (Part 3)
Testing, optimizing
The website was created, it is advisable to test the whole thing of people from the audience to leave. This result does not necessarily have a highly professional usability study. Often it is already known or to ask colleagues to detect small mistakes or pitfalls in the use.
After the launch, it makes sense potential optimizations using Google's Website Optimizer to test. This allows easy abzutesten different versions as different image or button names. It provides the tool from Google, the various versions that are tested automatically for visitors to the landing page, then you can look at a statistic which version is best converted.
Statistics, analysis, ROI
Very important is the integration of a statistical tool. This should already be defined before creating the landing page, which is integrated statistics tool, and what KPIs (key performance indicators) should be measured. Nothing is more annoying than the end of a scenario campaign to have no meaningful figures are available.
Interesting values are: visits, conversion rate, cost per click, click-through rate, ROI, origin and language of the user, form dropout rate
Examples:
Landing Page Template Zanox
This template can be used for affiliate programs via Zanox. The basic concept is based on a tidy, uncluttered landing page, the number of products is very transparent and compares.
Tourism: Complex family vacation landing page
The special feature of this Landigpage is that it goes from here to generate inquiries. For this reason, an integrated function of the user via a shopping cart system makes a request. This request is automated based on the user's selection Added to more than one provider.
The basic idea is very good only the operation must be understood first. With the flood of information the site also seems a bit full.
Landing Page: Slippers
Example of an integrated into the website landing page on slippers.
Landing Page: Lottery
Very nice, simple landing page for a raffle. The only drawback is, in my view, that must be scrolled, and so entry form button and are not immediately visible.
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