Being creative is easier said than done, because not always the ideal situation occurs and you immediately have a brilliant idea. Many a time must first be brought out their own creativity. But how to be the creative? 0815 is a tutorial on this subject and it is certainly not everyone will develop its own methods. Nevertheless, there is some help to develop ideas.
Daydreams and the environment
A major problem of creative people is stress and the daily business. Nothing is more difficult than developing new ideas, while the phone rings constantly and it still has several employees serve. Attempts at the beginning of a project from your everyday routine to get out - Take time to dream and to browse.
Often it is helpful to the notebook under his arm and leave the office. On a sunny day in the park it is easier to develop many ideas. Many have special favorite places to denendu are particularly creative. Be it in a sunny park, while driving or on the toilet. Everyone should decide for themselves how and where he wants to be creative. By creating an atmosphere where you feel comfortable is the "be creative" but much more easier.
Conscious Seeing
Go through life with eyes open and aware to shapes, colors and patterns eighth is just as important in order to be creative. Confine yourself not only with the fact that you like something or not like it too. See subconscious I understand to judge whether something like it or not. At the same time should also be questioned what exactly pleases. A site characterized by the particular use of color, through beautiful typography, with a particularly innovative concept or special photos from?
After it is a site which has gained the attention of their own, should be elicited, so this effect comes about. With outstanding photographs could include factors influencing the effect:
- Was a special, unusual perspective chosen?
- Were special effects (filters, gradients, color filters) used?
- Harmonize the images very well rest with the website?
- Will give a basic idea very creative?
Basically, it's is thus a very abstract way of seeing. The perception of individual elements of a website is essential in this. Dismembering been seen in individual components and these components arise from trying something new to make. Here, norms and conventions are ignored. In this step, it's about playing with the graphics seem to let his creativity.
What is also special about the eye-engraved object always, it should be archived. A form of archiving is to create a collection of ideas. Depending on your preference in this collection can post it with sketches, screenshots are collected by most successful pages or photographs. Such collections can be very helpful if you are stuck in a project and no longer progresses. So I do not mean that something should be an existing copy. These templates are intended only for inspiration - often a tiny enough approach to design completely new and original works. May be the starting point of a color or the fact that a site has been intensively working with lines as a stylistic device. It is therefore merely a tool to serve as a "door opener". Once this first door was opened and one is in the active design phase often runs all by itself as
Once an idea was born, it now goes to the preparation of the corresponding idea. Therefore we will consider in the next chapters individual design elements to be able to connect them to a layout template to the end.
Creativity Techniques
There are numerous techniques and methods for idea generation. The following techniques provide an exemplary excerpt dar. Ultimately, however must find any suitable methods for themselves.
Brainstorming
One of the most common and well known techniques is brainstorming. This is a method of brainstorming in the group. The goal is to get in a short time, many ideas from different points of view. Therefore it makes sense people from different areas in the group to integrate. Sun screen designers, programmers, project managers or sellers will develop into some different ideas.
In the first of two phases, after group leader has explained the problem, collect as many ideas. Here, each participant should announce his spontaneous ideas. In the best case, ideas are taken up by other group members and reinterpreted. The aim of this phase is the generation of ideas, here there is no evaluation or criticism of the individual ideas.
In phase two, the ideas are more accurately analyzed and sorted. Only at this stage it is decided which ideas are taken up or discarded.
Mind Mapping
With Mind Maps are a graphical representation of ideas. Starting from a main branch of a subject is abstracted more and more. Each "branch", is written one word. Mind Maps are an excellent starting point for example to create a sitemap.
Coincidence technique
The starting point of this technique is the largest possible data collection. Take for example a large book with pictures on the subject of a specific website. Is randomly opened a page of this picture book to come to a randomly selected image. Then attempts to derive an idea from this picture. For example, could be derived from the randomly selected image, a color scheme.
Morphological matrix
The creation of a morphological matrix is a very analytical technique. This method tries to generate as many ideas from many theoretical solutions. The first step is a matrix with as many created for the proposed product-related characteristics. An example could include features for defining a banner ad for the new product line are defined as: animation, size, aggressiveness, language
In the next step as many values to the previously defined characteristics can be defined.
For example:
Animation | no | discreetly | Intensively |
Size | Skyscraper | Full Banner | Rectangle |
Format | gif / jpg | html | Flash |
Video / Sound | no | Video | Sound |
This could then arise an idea for a skyskraper with subtle animation in Flash format with no video and no sound. This technique is well suited to work together with customers on the concept can be. After the matrix is created, the customer can very quickly get an idea of all the possible variants form and express their wishes and ideas easily.