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Coexistence of newsletters and RSS feeds

December 31

Hello, Thank you for visiting - I hope that you will find useful information. Leave a comment but if you have any comments on the subject.

RSS feeds have a significant advantage or disadvantage and, depending on the perspective from which to view it. Although not specified here and address information is needed. The Subscriber will remain anonymous and may terminate its subscription at any time. im Posteingang erscheinen. A disadvantage from a customer perspective I see in the more complicated application because the information is not used as the newsletter e-mails automatically appear in your inbox. It all comes down to personal preference but here and uses.
The user maintain a lot of information and sources on the information at a glance, or even want to be more likely to opt for RSS feeds. These are easier Straightforward and you can make sure that the inbox is overflowing. Often used to feed, therefore, by multipliers such as press representatives.
Subscribe to home users or people who are very few data are however more likely to rely on the newsletter. von diesen Benutzern, durch die geringere Anzahl häufig noch nicht als “Plage” angesehen. On the one which is perhaps not as familiar to the handling of feeds on the other hand these emails from users, by the lower number is often not viewed as a "plague". oder ein privates Mail ist. On the contrary, my mother is always happy when someone is because once again come when it is then Secondarily, if there is a newsletter or a private mail. ;-)

In any case, this means that you should offer both formats. Prerequisite for this is of course plenty of actual content. If something changes once every few months on a website, you can easily do without the feed.

auf der Website promotet und auf einer Detailseite erklärt werden. Portals to their target audience does not consist of very Interentaffinen people should be promoted to the RSS feed of the website and explain to a detail page. What's the use of the best feed, if no one knows how to handle it. und auf der Newsletterabbestellungsseite anzupreisen. In addition, it is still very interesting to praise the feeds in the newsletter and on the Newsletterabbestellungsseite. So they could run after a user has signed out show as the following notice:

's mit unserem RSS Feed . "Too bad you do not want to receive the newsletter anymore, but how about with our RSS feed. Subscribe to our feed and get updated information without having to supply personal data must be. "

Conversely, the course also be practiced. Explained on the page on which the functioning of an RSS feed is an indication such as this can be placed:

"Do you want to get better information sent to you automatically by e-mail? Then sign up here for our newsletter. "

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Posted in eMarketing

Future Marketing Newsletter

December 30

RSS feeds are becoming increasingly popular and slowly recognizes the broad mass of the benefits of feeds. This raises the question of how to proceed in the future. Will disappear newsletter or the RSS feeds to experience only a short hype? Neither, in my view it is important in the future, both versions offer distribution and to make active use.

The trend is towards personalized mailings newsletter mailings at lower volumes. The times in which static mass mailings sent to some 100,000 recipients were are over. Firstly, the user only one annoyed by untargeted emails, then the interest is not the majority of users on the other are thus considered to be less and less interesting for the customer mails, by the mass of information. For these reasons, conversion rates will decline and cancellation rates are rising.

From this the following measures can be derived:

  • Awareness on high quality subscribers eighth.
  • Advertise in the newsletter and RSS feeds on logout page.
  • Collect user data to send appropriate mailings to small, highly targeted distribution may be.

How to reach high-quality subscriber?
The general answer is something difficult. Basically, however, that users get the most information about the expected Inhlat the newsletter should. Who "buys" likes a pig in a poke? So it's not a bad idea on the application form directly to link to a newsletter sending out examples. In addition, should be on the login page directly to the benefit of the prospective subscriber by the application has to be explained. I hope there is a benefit? Otherwise, this should be the same Covered again, because no apparent benefit to the subscribers can not expect high numbers of applications by interested users. In addition to the benefits and the possibility of de-registration and an information on the use of personal data is useful.
If a user believes the website to sign the registration process should be in the double opt-in process will be carried out. This will be fun applications or faulty email address immediately sorted out.

Also true hands off of gambling as a measure address generation. With competitions can indeed be generated in a short time a large number of addresses, but usually the quality suffers under it. Often there is only one interest in the profits is a fundamental interest in the products of the site is not, therefore, future newsletters will not be considered.
Purchase of email addresses. Again, I'm very skeptical. While there are cases where it makes perfect sense to buy addresses as a new product / new brand to promote. However, the origin and her quality of data is closely scrutinized.

So together again:

  • Double Opt In use
  • Benefits for the subscribers to explain
  • Indicate the nature of the use of personal data and the possibility of deregistration
  • Minimum, an exemplary transmission are available online.
  • Fingers away from the lottery address acquisition
  • Beware of purchasing address

For the coexistence of newsletters / RSS feeds and the collection of user interests, I will write in the next few days a little bit.

The best viral Werbevidoes 2008

December 26

At the end of the year it is again time for retrospectives and annual leaderboards. The word or word of the year was chosen, and so on. Actually, I can see all the things yes or no longer hear, and each annual review in my TV remote control suffers from spasmodic hammering on the "Next" button.

That's why I'm even a personal ranking of the best viral campaigns in the form of creating videos ... no, I do it to me at a much simple and refer hereby to Fliptheflop.com . Here is a brief summary of the "blog world" on this subject.

Sources:
elbkind: blog
Campaign (Brand Republic)
Brandmix
Organ Grind