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Currently, I devote myself to the community building theme and try a few strategies to show the example of World of Warcraft. The whole plan is to serve as food for thought for those who operate a community or themselves.

World of Warcraft is one of the most successful online games of all time. Current value of paying more than 11 million players worldwide speak clear figures, and make clear that this game has to exert a special appeal to the gamers. The underlying is a brilliant game (yes I was once addicted, but am now clean again, o)) and mainly a phenomenal community concept. For this reason, I have tried to identify the most important aspects of this game and to show how it creates millions of manufacturers Blizzard aquirieren of players and keep them happy.

Active development - no fixed end
to create a logical point for a successful game for years is the continuous development. Thus offers World of Warcraft (WoW) from the beginning of many further opportunities for the virtual characters of each player. In addition, there are regular updates to the ever new elements to incorporate into the game world. Thus, there is no fixes end, it is always new goals to players.

Social pressure to build - Group tasks
The greatest influence in the game has in my opinion, but the social component. In WoW, there are many tasks that can only be addressed in the group. Partly for this reason that players are working together to close the so-called guilds. Within these guilds arise very often close social networks. It is common practice to talk next to the games via the "Voice over IP software (like Teamspeak) to fellow gamers. This effect is primarily the rapid exchange of tactical strategies during the game. But that there are seasons for total of well over 200 hours per player, it is inevitable that even more profound form contacts. Seen in WoW is one of the largest social networks.
Just by resulting close relationship with his guild is often built up within the group should not be underestimated social pressure. Thus, often made appointments to meet, for example, where 25 players online at a specific task to fulfill. But these tasks can often be met only if all players are online. Fall from a player, it can happen that 24 other players have to wait. Therefore, many guilds are being devised a system in which points awarded for the most reliable players. The player with the most points will receive the best rewards when a task has been fulfilled, etc. ... just go and then the players themselves in a circuit without that Blizzard should actively do something.

In battle trains can play up to 25 (previously 40) players together.

Creation of virtual heroes
Finally, the community elects their virtual heroes. Thus, for example, the most successful players and guilds in part world-wide known as the hardcore gamers. On their own websites successes are logged by other guilds and recorded. This heroism is enhanced by charts and statistics available online. This looks like the role model of sports stars in real life, promoting also the ambition of many players.

Conclusion
The three points of the World of Warcraft are made very erfolgreicht. Of course there are many other aspects such as: the technically very good implementation, the rich details of the virtual world, many seasonal events like Christmas, New Year fireworks, etc.. In addition, there are also many "Otto-normal game" who manage to play only occasionally, and no matter which virtual models are. These players are then dealt with in most cases with the other aspects such as social contacts, etc..